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Is it right for journalists to use social networking sites for source material?

Posted on March 3, 2008 by tracyplayle in facebook, PR Practice, Social Networking

So, here is a dilemma that has been rife in the press recently. Supposedly journalists are dipping into individual’s profiles on social networking sites like facebook, MySpace and Bebo to find out more about them for stories they are developing. I’m ever so slightly surprised that this has caused such an outcry, in truth. I think the biggest question to be asked here is where do we draw the line?

Let’s make a comparison. If the paparazzi climbed a tree outside a celebrity’s house and took a photo of them in their bedroom wearing their PJs, or lounging around with no make-up on their sofa watching TV, then there would be outcry and we would consider that wrong. However, if said celebrity pulled on that same jogging suit and ventured out of their house to buy some milk at the corner shop, we would react differently to a photograph taken then.

So, the dilemma is really one of space – personal and public space. In this case, the only difference is that it’s virtual space that we are talking about. As such, if an individual chooses to reveal aspects of their character or personal life online, then they have made a conscious choice to move something that might be private to them into the public domain. How can they then complain if the media uses that information? All the media is doing is exposing such information to a wider audience, any member of which audience could have found out this by searching online themselves.

Using photographs or videos or the like is a different issue, and we have copyright laws to protect against that. Just because I publish a photograph of me at standing on the Statue of Liberty Plinth against the Manhattan skyline on facebook does not mean that I am freely allowing anyone to use that. I still own the copyright. I’m not suggesting for one moment that any journalist would want to use that photo, but I’m sure you get my point. And in the interests of my own self-publicity, here is said photo.

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