Pickle Jar Communications

Scott Berinato’s post, Delta-Northwest Create the Press Release of the Future, on the Harvard Conversation Starter blog highlights an exemplary use of a micro-site for PR purposes. In my mind this is a great example of a multimedia release. Clear thought has been given to the stakeholders and communicating direct with key groups (staff, customers, [...]

Just following on from my recent Twitter addiction, here’s a great post today from Mashable on how to monitor ‘tweets’ and use them to manage your brand. Let’s consider the application of this, for example, for a university. Say a prospective student tweets that they’re trying to find information on a particular course, or trying [...]

Really useful blog post here on how the Missouri University of Science and Technology are using del.icio.us to help them evaluate online coverage of their brand.

I’ve been prompted to think a lot about Twitter today. Firstly, there’s a great post on how Twitter can be used by journalists on ReadWriteWeb today. Really insightful article that I think shows the next step that journalism might take. Firstly journalism had to take the step from print to online, then from merely linear [...]

I rather like this viral marketing video doing the rounds from HP, so just thought I would share it even further. Really is the key to viral marketing videos – keep it simple, clever, entertaining, fun and something that makes you smile and want to share with others. This does the trick … and my [...]

This just might be genius. US-based company Stitcher are launching a customisable radio facility for use on mobile phones. Initially being rolled out on the iPhone, the player will allow you to syndicate audio content that you want to listen to – a bit like an RSS reader for audio, I guess. Quite rightly so [...]

Apologies for the little absence from the blog over the past few days. I’ve been poorly for a few days and, unable to stare at the computer screen without feeling nauseous (nothing to do with the content, purely to do with feeling ill, I might add). So, I’ve had my feet up and been off-and-on [...]

Facebook have announced the launch of Facebook Chat, the instant messaging service for facebook users to communicate with their friends logged on to their profiles. I have to express a few reservations, however, about this new service. First and foremost, I’m already a fairly avid user of Windows Live Messenger. I have a handful of [...]

Do ‘patients’ exist any more in the UK health and social care sector? I’ve been out of the office for most of this week working on a video project for the health, social and child care sector and not one of the people working in health care were allowed to refer to the people that [...]

Julia Finch reports in today’s Guardian of yesterday’s drop in share prices at Tesco being largely the consequence of a little too much information provided in Simon Uwins’ ‘Fresh & Easy’ blog. According to Finch, traders blamed yesterday’s drop in share price by 11.25p on Uwins’ blog post of 26 March, Pausing for Breath at [...]