I have to say that Derek Williams’ audacious PR stunt to continue his career as a Sven-Goran Eriksson lookalike is fantastic. How funny? Relatively harmless, but risky enough to earn him front-page coverage on the papers this morning. When done well, PR stunts can really pay off and I have no doubt that Mr Williams’ [...]
Archive for July, 2008
Svlendid!
Posted on July 18, 2008 by tracyplayle in UncategorizedBizarre Viral
Posted on July 18, 2008 by tracyplayle in UncategorizedThis has to be one of the more bizarre viral videos I have seen in a little while, but allegedly the ‘Will it blend?’ series has become quite a hit! This video alone has had almost 850,000 views on YouTube at the time of creating this blog post and it’s only been out there for [...]
What an addictive corporate gift!
Posted on July 17, 2008 by tracyplayle in UncategorizedI’ve been clearing out my office a little today and have been sorting through a box of my other half’s belongings that came from his old office before he moved job. In amongst this box was one of the best corporate giveaways I have ever seen. It’s a little block broken down into a number [...]
Useful overview to social media
Posted on July 17, 2008 by tracyplayle in UncategorizedI know I bang on probably far too much about Twitter on this blog, but it is such a great source of useful info and links to resources. Here is another one that was flagged up recently by one of the very interesting people that I follow, Drew B from Hotwire (hope I got that [...]
Animoto
Posted on July 10, 2008 by tracyplayle in Broadcast PR, Online VideoThanks to Paul Bradshaw (twitter.com/paulbradshaw) who I follow on Twitter, I learned this morning about a new slideshow service called Animoto. This is amazing. It’s a wonderful substitute for anyone that wants a video on their website but can’t afford the thousands of pounds that a video will cost. Basically all you do is upload [...]
A PR Beast of a Feast
Posted on July 8, 2008 by tracyplayle in International PR, PR PracticeAs I sat with my other half yesterday evening watching Channel 4 news I couldn’t help but comment on how inappropriate it seemed that the news item reporting on G8 leaders discussing food shortages should be accompanied by cutaway shots of said G8 leaders sitting down to dinner. It was therefore no surprise when The [...]
A great example of the power of new media
Posted on July 1, 2008 by tracyplayle in Blogging, Online Video, Social Networking, TwitterI’m working late tonight. Because I’m working late, I’m missing out on a trip to the Coventry Pizza Express with my fiance and a group of our friends. Sounds like a fairly run-of-the-mill Tuesday night, doesn’t it? However, there is a story behind this trip to Pizza Express – one which – combined with tonight’s [...]
"Green" "Sex" "Cancer" "Secret" "Fat"
Posted on July 1, 2008 by tracyplayle in PR PracticeGreat article in the NYT yesterday flagged up thanks to a new contact I’ve added on Twitter.Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’ I don’t often blog about more traditional PR approaches, but this is such a great article (though it does confirm what most of us PR peeps know already). Back in my [...]