I thought I’d just share with my readers a little letter that I have just sent to another PR/Marketing company in response to an unsolicited marketing mailing that they sent me. I usually receive these kind of mailings warmly and with respect to the sender, but this person got the basics so wrong, that here [...]
Archive for August, 2008
Marketing and PR professionals – please get the basics right!
Posted on August 28, 2008 by tracyplayle in UncategorizedVery useful visual guide for how Broadcast PR people need to rethink PR
Posted on August 14, 2008 by tracyplayle in Broadcast PR, Online Video, PR Practice, Social NetworkingI know I am always banging on about how PR people need to rethink this and rethink that, but today David Cushman has posted a really useful presentation on slideshare that really helps PR people to visualise the differences and challenges them to find ways to engage with what he calls ‘P2PR’ (I like this [...]
New Handy Guide: Corporate Blogging
Posted on August 13, 2008 by tracyplayle in UncategorizedWe’ve just created a new Handy Guide, though this time it’s in the form of a slidecast. This is designed as an introduction for companies thinking about trying to engage with blogs or create their own corporate blog as a means of raising their profile or communicating with their stakeholders. Handy Guide: Corporate Blogging View [...]
A little video of our 1st Birthday party
Posted on August 8, 2008 by tracyplayle in UncategorizedI’ve decided to play around with Animoto again this time to make a little compilation video of photos from our 1st Birthday party:
What has been keeping us so quiet?
Posted on August 8, 2008 by tracyplayle in UncategorizedI promised in a blog post the other day that I would update you all on what we’ve been up to lately and what has been keeping us too busy to blog (not that there’s ever really any excuse not to blog of course!). Firstly, we were called up about six weeks ago by the [...]
Celebrating a year of creative communications
Posted on August 7, 2008 by tracyplayle in UncategorizedYesterday evening we celebrated Pickle Jar Communications’ 1st Birthday at The Earlsdon Cottage. We always receive excellent customer service from The Cottage but this time they excelled themselves and went that extra mile by fulfilling our quirky request to serve our guests jars of pickles, and labelling those jars up with the PJC logo without [...]
Party Pickle Video
Posted on August 5, 2008 by tracyplayle in UncategorizedJust been playing with animoto to see if I can create a short video for the Pickle Jar Communications first birthday party tomorrow. The challenge is to see how the high res dvd version works (if at all) on a large plasma screen. I expect it will struggle, but good for online versions.
Bringing the genius of Wilkes University to a UK audience
Posted on August 3, 2008 by tracyplayle in PR Practice, Student Marketing, Student RecruitmentI attended a Higher Education External Relations Association (HEERA) meeting week before last as a representative of the CIPR’s Education and Skills group. They were chatting about different events that they might put on. Having recently become aware of Wilkes University’s highly targetted advertising campaign that ran in Spring 2007, I mentioned this to them [...]