Very useful visual guide for how Broadcast PR people need to rethink PR

I know I am always banging on about how PR people need to rethink this and rethink that, but today David Cushman has posted a really useful presentation on slideshare that really helps PR people to visualise the differences and challenges them to find ways to engage with what he calls ‘P2PR’ (I like this expression, might adopt it myself!). Seeing as the embed tag is available on his presentation, here it is: