THE headline guided by student blogger
Posted on October 4, 2008 by tracyplayle in Blogging, PR Practice, Science CommunicationIt’s a rather miserable looking Saturday today so I’m sticking indoors for now, instead choosing to catch up on reading this week’s Times Higher Education (THE). There’s a great example here of new media influencing traditional media, and showing that what gets said on a blog – even just a passing comment – can influence one’s reputation on a wider scale.
The article, introducing the new Chief Executive of the BBSRC, Professor Douglas Kell, is delightfully headlined ‘New BBSRC chief “Olympic gold medallist” of research‘. Great headline for the BBSRC and Professor Kell, hey? However, the really interesting thing from my point of view is that the headline was influenced by a simple statement on a student blog:
If research were an olympic sport, the new chief executive of the Biotechnology and Biological Sciences Research Council (BBSRC) would win gold for “weightlifting with citations”, at least according to one online blogger.
The article goes on to mention how Professor Kell engaged with the discussions on the blog that ensued, thus showing him to be ‘keen to engage with students, colleagues and the wider public’.
I think this says a lot about journalism when the source that influences their headline is a student blog, but it also speaks volumes about Professor Kell himself. Go Professor Kell! Let’s hope more academic leaders can be celebrated for engaging with publics in this manner.
