Monitoring social media
There are some good social media monitoring services out there offering comprehensive monitoring solutions, such as Radian 6. I’ve had a demo of Radian 6 and it really is very impressive, but this does come at a price. I’m therefore always on the look out for good search services and monitoring services available for free.
I often recommend perspctv to clients. It searches blogs, microblogs and news sites, but it also allows you to search more than one search term, enabling you to benchmark online profile of one term against another. See, for example, this widget that profiles the relative online coverage of the brands ‘university of warwick’ and ‘university of birmingham’
Social mention doesn’t appear to have the same benchmarking potential, but it does provide RSS feeds of given search terms, meaning that you don’t have to keep visiting the site everytime you want to check out the latest mentions of your brandon social media sites. The other benefit to social mention is that it covers a wide range of media: text, audio and video. Very clever.
2 Comments
Social Media Strategy
February 13, 2009Great insight with the perspctv link. That tool looks like it will be invaluable to Online Reputation Management companies.
tracyplayle
August 7, 2009Just following up on this post, you might also find this new service being developed by Steph Gray quite interesting and helpful, particularly if you like perspctv. It's called inboxlistening and does pretty much the same as perspctv but strikes me as being a little more reliable and can deliver regular reports straight to your inbox too. Check out Steph's blog post about the site here, or go to inboxlistening direct.