Comments about your brand might be found in the unlikeliest of places
Posted on May 15, 2009 by tracyplayle in Uncategorized
Yesterday I presented at the CASE Europe Beyond the Hype conference. You can see my presentation in the previous blog post. The focus of the session was really to talk about making the internal ‘sell’ for time and resource to support social media. I always say that before you do anything with social media (or all online media for that matter), and even if ultimately you do nothing else, the first thing you must do, and the one thing you must maintain is listening. Monitoring conversations about your brand online is critical to: As such, we were discussing the tools available out there for monitoring brands online. Here are a few that I suggested delegates take a look at: One of the participants pointed out that they have found students who have used the review feature on Amazon to post comments about their university courses through the book pages of course books that they have to read on that particular course. A novel place to critique a course, but an interesting example of how you should look in even some of the more unlikely places to check out what people are saying about your brand!
[...] a presentation I gave at another CASE conference earlier this year, I posted this article about monitoring tools (mostly free) available out there. And when it comes to benchmarking, [...]