There’s a trend, isn’t there, with bad publicity actually having the desired impact on a business but in a slightly odd way? I picked up this example today on utalkmarketing, about a viral video that PaddyPower (betting shops) have produced allegedly showing Ronaldo (I understand he’s a footballer, not that I would know!) running out of [...]
Archive for July, 2009
Perhaps one of the worst viral videos might also be one of the more successful
Posted on July 23, 2009 by tracyplayle in UncategorizedSocial media for FE college marketing and communications
Posted on July 8, 2009 by tracyplayle in slidecasts, Social Bookmarks, social media, Social Networking, Student Marketing, Student RecruitmentHere’s a little slidecast (31 mins 17 secs) that I’ve created for a couple of the Association of Colleges’ regional PR/marketing group meetings. Thought some of my blog readers might also find it interesting: Social media: new opportunities and challenges for FE college communications View more documents from Tracy Playle.
Colleges: please let technology be an enabler!
Posted on July 8, 2009 by tracyplayle in Blogging, facebook, Social Bookmarks, social media, Social NetworkingEarlier today I presented to the West Midlands PR and Marketing group of the Association of Colleges about social media. As regular readers of this blog know, I often present about this subject, but usually to university or business audiences. Presenting to colleges was particularly interesting. Typically I make the point that if an organisation [...]
