http://www.picklejarcommunications.com/2009/07/23/perhaps-one-of-the-worst-viral-videos-might-also-be-one-of-the-more-successful/ social media and communications consultancy Mon, 06 Feb 2012 18:37:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.picklejarcommunications.com/2009/07/23/perhaps-one-of-the-worst-viral-videos-might-also-be-one-of-the-more-successful/comment-page-1/#comment-248 Mike Nolan Fri, 24 Jul 2009 21:36:54 +0000 http://www.picklejarcommunications.com/?p=259#comment-248 Looking at their <a href="http://en.wikipedia.org/wiki/Paddy_Power" rel="nofollow">Wikipedia page</a> (which must be true), they seem to bait controversy. I've heard a few of their adverts on Real Radio (formerly Century Radio) and they're very memorable - in your face, brash but engaging. Looking at their Wikipedia page (which must be true), they seem to bait controversy. I’ve heard a few of their adverts on Real Radio (formerly Century Radio) and they’re very memorable – in your face, brash but engaging.

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