Ploughing straight into a social media campaign without first considering where your audience might be and how they are using social media is a little like booking a flight and not knowing where the plane is going to land. Somewhat pointless, and yet a lot of organisations are doing just that. Social and digital media [...]
Archive for October, 2009
Measuring audience social technographics profile
Posted on October 28, 2009 by tracyplayle in UncategorizedUsing augmented reality to enhance university campus tours
Posted on October 26, 2009 by tracyplayle in UncategorizedIt was only going to be a matter of time before some bright spark came up with a decent iPhone app to enhance university campus tours. uTourX does just that – for US-based universities at the moment, but it’s the potential of the technology that makes it useful for us Europeans too. Check out this [...]
An easy way to monitor your brand on Twitter direct to Outlook
Posted on October 6, 2009 by tracyplayle in UncategorizedI was asked earlier today about how you can monitor a brand on Twitter, or find people who tweeting about things that interest you. I always advise people to use search.twitter.com and type in their brand name or search terms relevant to their interests, but I also showed the people I was talking too how [...]
Using social media for events
Posted on October 6, 2009 by tracyplayle in UncategorizedHere’s the presentation that I gave today on using social media for events. It’s probably worth pointing out that this was for an hour long workshop, so barely time to even scratch the surface. You might find some of my other blog posts and presentations helpful too though: … and in case you’re wondering ‘Remember [...]
