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Archive for July, 2010

What do users want to see on a university home page?

Posted on July 30, 2010 by tracyplayle in Websites

Following attendance at a workshop this week during which I led an exercise in aligning organisational messages with audience wants and needs (see my diagram for this, and blog post about it,  here), a colleague from the University of Nottingham this morning sent me a link to this comic entry on xkcd.com. Very appropriate!

Finding the right social media monitoring tool

Posted on July 14, 2010 by tracyplayle in Crisis Communications, HE Comms, Monitoring, social media

I posted this over on HE Comms this morning and thought it worth sharing here too… A question that I increasingly come up against now as I go out and run workshops for HEIs on social media strategy and implementation is how to monitor your online reputation. There are a number of free tools available [...]

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