This week I’m running a workshop in Rome for CASE Europe’s International Schools Summit. Because there is a focus during this workshop on engaging with international audiences, I thought I’d use this opportunity to share some useful resources for global social media usage:

• On 10/10/10 TNS launched their Digital Life report. Their survey interviewed almost 50,000 people in 46 countries to gain insight into usage of digital media in different countries. Their micro-site dedicated to this report (discoverdigitallife.com) is insightful and very useful.




• Social media consultancy Fresh Networks are developing a series of blog posts on developing a European social media strategy. You can view all of their posts here (I’m expecting they will add more as this is a fairly new series).




• In July 2010 OgilvyOne published a report on the use of social media in China. Their report can be viewed online here.


• Nielsen provide lots of useful stats and reports on social media. This blog post from January 2010 looks at global growth in the use of social media.




• Published in November 2009, Global Web Index’s social web involvement infographic is worth a look.




• Forrester’s social technographics profile tool continues to be a useful way of segmenting different age groups, genders and (some) nationalities according to how they engage with social and digital media in different ways.

This list is of course by no means exhaustive, but it’s a start…! Hope it’s useful. Please feel free to suggest more in the comments.