This week I delivered a session at the CASE Europe Annual conference. With a different workshop title advertised on the website from that printed and promised to delegates in the programme, I ended up squeezing two themes into one hour-long session, but I think I may have got away with it (feedback suggests I did), and I’m kinda glad that I managed to cover both themes. So, the session started out by looking at how to motivate individuals to use social media, how to motivate them to do it strategically, and then moved on to thinking about how to get senior managers to buy-in to supporting social media engagement activities. As usual, my presentations don’t contain a vast amount of text, so feel free to drop me a line or pop a comment on here if you want me to elaborate on any of the points.