The audience engagement journey for education social media marketing (3 of 6)
Here we are, episode 3 is here…
In this episode we look at the ‘interest’ stage in the audience engagement journey and how social and digital media have a role to play here in marketing and communications, with a particular skew towards education marketing (naturally).
In this episode I highlight the importance of wikipedia at this stage, and I mention guidelines from wikipedia and the CIPR. Here are the links to those resources (well, well worth a read):