The audience engagement journey for education social media marketing (3 of 6)

By Posted in - Audience engagement journey & Augmented Reality & Facebook & Higher Education & Monitoring & PR Practice & Schools & Social Media & Student Marketing & Student Recruitment & University & Webinar on February 14th, 2012 0 Comments

Here we are, episode 3 is here…

In this episode we look at the ‘interest’ stage in the audience engagement journey and how social and digital media have a role to play here in marketing and communications, with a particular skew towards education marketing (naturally).

In this episode I highlight the importance of wikipedia at this stage, and I mention guidelines from wikipedia and the CIPR. Here are the links to those resources (well, well worth a read):

Wikipedia’s guidelines for PR people
CIPR Social Media Guidelines
Philip Sheldrake on Wikipedia and PR

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