The audience engagement journey for education social media marketing (4 of 6)
Keeping ’em coming… here’s episode 4 in our little webinar series for the week. In this one we chat about the credibility stage in education social media marketing and communications. I always think that this is the stage in the ‘journey’ where social and digital media brings us the greatest benefits and opportunities, and some of the greatest risks too. I also highlight the importance of ‘show not tell’ in this episode illustrated by the fantastic Hartwick Experience site.