The audience engagement journey for education social media marketing (4 of 6)

By Posted in - Audience engagement journey & Facebook & Higher Education & Schools & Social Media & Strategy and Planning & University & Webinar on February 15th, 2012 0 Comments

Keeping ’em coming… here’s episode 4 in our little webinar series for the week. In this one we chat about the credibility stage in education social media marketing and communications. I always think that this is the stage in the ‘journey’ where social and digital media brings us the greatest benefits and opportunities, and some of the greatest risks too. I also highlight the importance of ‘show not tell’ in this episode illustrated by the fantastic Hartwick Experience site.

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