The audience engagement journey for education social media marketing (5 of 6)

By Posted in - Audience engagement journey & Facebook & Higher Education & Schools & Student Marketing & Student Recruitment & University & Webinar on February 16th, 2012 0 Comments

In the penultimate episode we look at the desire stage of social media marketing for the education sector (student recruitment). Like the credibility stage, this is also a critical stage where social and digital media can play an important, and emotive, role in the decisions that your audience makes that hopefully move them to the most important stage of all, action, which we will cover in part 6 tomorrow.

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