The audience engagement journey for education social media marketing (6 of 6)

By Posted in - Audience engagement journey & Higher Education & Measurement & PR Practice & Schools & Student Marketing & Student Recruitment & University & Webinar on February 17th, 2012 0 Comments

In this concluding part of our week-long webinar series, we look at the action stage in the online audience engagement journey and think about how social and digital media plays a role here for education marketing. I mention in this webinar Philip Sheldrake’s book The Business of Influence. Find out more about this and more of Phil’s work here (highly recommended – I’ve even been using his book as a core course text on the PR Academy Digital Communications certificate that I lead).

I hope you’ve found this series helpful. It gives just a tiny insight into my thinking and just one of the processes that I apply in workshops and to the strategy work that I do for clients. If you’d like to find out more, please do take a look at the services we at Pickle Jar Communications offer, and drop me a line if you have any questions.

The entire series can be viewed again as much as you like here.

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