Making social media work harder for your organisation: a presentation #FEWJW2012

By Posted in - Audience engagement journey & Measurement & Presenting & Strategy and Planning on November 30th, 2012 0 Comments

Yesterday I had the pleasure of speaking at the What Journalists Want Conference for the Further Education sector. As always, it was an excellent programme pulled together by the lovely Janet Murray and Louise Tickle of Last Word Events. In the session I spoke about the need to be strategic in any approach to communications, including social media. I also spoke about some of the factors to take into account when deciding whether a press release is the best approach, or opting to use social media instead, with a little template to perhaps help steer that decision (you’ll want to adapt it for your own purpose and, in theory, the template would be different for every scenario). At the heart of all of this is the need to really know our audiences, and this is so critical for planning any campaign that is likely to use social media.

In the questions I was asked about how to measure ROI of the use of social media, so I thought I’d also share this blog post with you on this very subject.

As ever my conference sessions barely scratch the surface of this topic. It’s tricky to cover in 30 minutes something that typically we spend months working on when developing strategies for our clients. But hopefully it helps. Let us know if there’s any more we can do to help.

Here’s the presentation:

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