Five Pickle Jar Links You Might Have Missed While You Were Putting Up Your Christmas Tree

By Posted in - Audience engagement journey & Content Strategy & Facebook & Five Links On Friday & HE Comms & Higher Education & Measurement & Monitoring & News & Social Media & Student Marketing & Twitter & University on December 5th, 2014 0 Comments

It’s beginning to look a lot like Christmas... for the Pickle Jar team, anyway. I decorated my own house on Monday, we’ve put up the Christmas tree in the office, and we’ve dressed Scout as Rudolph. (OK, maybe that last one didn’t happen. Not yet, anyway.)

For those of you who aren’t yet in the festive spirit, we’ve got some non-Christmas Pickle Jar links you might have missed from the team’s Twitter feeds this week. We’ve clearly been looking over the pond for inspiration this week, as four of our five links are about US universities and colleges…

First up is our November update. Each month we bring you a brief roundup of our recent work and other goings-on in the Pickle Jar world:

This Lohud piece about US high school students using social media to research potential universities is interesting, especially for the anecdote of a student rejecting one college because the social chatter was dull.

Tracy highlighted some useful advice from Higher Education Marketing about social media mistakes made by higher education institutions (and how to avoid making them yourself).

Varsity Outreach analysed the Facebook posts of 1,007 US colleges and universities in October to find out what kind of posts get the best engagement (SPOILER ALERT: it’s anything to do with sports).

And our final link from America for this week – the excellent story of how the Oberlin College president made his way onto social media:

And in other news this week, our very own Emma Harley became Emma the MA, graduating from Newcastle University with a Master’s degree in Media and PR. Well done Emma!

Mastered it! ?? #masters #graduation #ncluni

A photo posted by Emma Harley (@emmaharls) on

Keep following us on Twitter at @PickleJar, and get in touch if you think we can help you with anything.

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