Five Links On Friday: Left Shark Steals The Show

By Posted in - Blogging & Content Strategy & Events & Five Links On Friday & Higher Education & News & Online Video & Social Media on February 6th, 2015 0 Comments

After the 2013 Superbowl Oreo were declared as the “social media winners” of the event thanks to their “You can still dunk in the dark” tweet. This off-the-cuff creation took advantage of the 34-minute power cut which left viewers without access to game information.

This kind of “Superbowl Moment” is now sought after by brands the world over, who, in some cases, devote whole teams of people to creating spontaneous, topical content to share with the thousands upon thousands of potential customers following a given event – like the Oscars, the World Cup final, or the new season of The Big Bang Theory.

Any attempts made by brands on social media at this year’s Superbowl, however, were overshadowed by the antics of a costumed dancer…

Proving that you really can’t predict what’s going to be the big hit with audiences on the day, Katy Perry’s backup dancer “Left Shark” stole the show by (apparently) not knowing the moves to his dance.

So sometimes, regardless of the plans you’ve put in place, you just have to be ready to be upstaged by a shark.

First up in this week’s links is our January roundup. We’ve done a lot in the last month – find out what we’ve been up to:

Thinking of a rebrand? Some helpful tips from THE here, including “imitate Hogwarts”:

How soon should we start talking to children about university? Is 6 years old to early?

This excellent example of using offline experiences to create shareable content comes from Marriott:

Our focus this month is on content strategy, so Ellie has helpfully explained the basics:

As ever, if there’s anything we can help you with just get in touch.

For those of you wondering where the dinosaur reference is this week, I’m sorry. There isn’t one. A new Jurassic World trailer was shown at the Superbowl – that’s close enough. Oh, and sharks have been around longer than dinosaurs.

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