A Content Strategy Reading List
Google “content strategy” and you will find thousands of blog posts about content strategy. One of the good thing about content strategists is that they are great at creating useful content and making it easy to find online! However, there are a few go-to books that we would recommend at Pickle Jar if you are looking at developing your content strategy (or at least starting to think about it!).
Here’s a few to get you started:
1. Content Strategy for the Web by Kristina Halvorson & Melissa Rach
This is THE Content Strategy book – a perfect introduction to the whole concept and process including content audits, governance, developing workflows, creating content and more. This is the place to start if you are thinking about developing a content strategy for your website.
2. Groundswell by Charlene Li and Josh Bernoff
First published in 2008 by Forrester Research, Groundswell isn’t strictly about content strategy, but was one of the first books to look at how digital and social media was changing communications and marketing. This book also introduces the Social Technographics ladder that we always consider as part of our audience research and strategy development.
3. Don’t Make Me Think by Steve Krug
This was the first book I ever read about web usability and for someone without a technical background, it’s a useful introduction to the common sense principles of creating usable websites. Although it was originally published in 2000 before social media excelled, it’s a good introduction to website usability. He updated the book in 2006 and 2013, so the most recent version (which I haven’t yet read) would be worth a look.
4. Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World by Gary Vaynerchuck
Gary Vaynerchuck’s third book is more about social media than content strategy per se but it includes some great examples and case studies of the “dos and don’ts” of social media with detailed advice for a range of social channels including Facebook, Twitter, Instagram, Tumblr, Pinterest and emerging networks. This is the book I am reading at the moment and I would definitely recommend it.
5. Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success by Sonja Jefferson and Sharon Tanton
This is an all-round good content marketing 101-type book. Jefferson and Tanton write in a style that’s easy to understand and make a case that won’t just persuade marketeers on content strategy, but will also help you to persuade leaders and managers of the necessity for it too. The book includes sound basic – and actionable – advice on channels and approaches, and some templates to work with too. A great starting point for approaching an inbound marketing strategy.
These are just a few books to get you started, and as you would expect, there are more books than we even have time to read, so our content strategy reading list as a whole lot longer!
Here are some of the books that are on our reading list:
- Content Strategy at Work by Margot Bloomstein
- Content Rules by Ann Handley and C.C. Chapman
- Content Strategy For Mobile by Karen McGrane
- Content Everywhere by Sara Wachter-Boettcher
- The Language of Content Strategy by Scott Abel and Rachel Anne Baille
Let us know if you’ve read any of these books and what you think of them. Or are there any books that we have missed off our list?