Five Links On Friday: Fracas

By Posted in - Audience engagement journey & Five Links On Friday & Journey Planning & Omniplatform & Snapchat & Social Media & Storytelling & Twitter on March 13th, 2015 0 Comments

Jeremy Clarkson was in the news again this week.

No, don’t go! Stay! I’ll only mention him once more.

After an incident at a restaurant involving the Top Gear presenter, a TV producer, and a lack of steak, the BBC issued a statement saying that Clarkson had been suspended after a “fracas”. The use of the word “fracas” was the cause of much debate on the internet – well, the corner of it that I inhabit, at any rate… The interesting thing about using the uncommon, if not archaic, word “fracas” meant that attention was partially deflected from the event itself and on to the language used to describe it, as demonstrated by a quick Twitter search for the word.

So the lesson here is that if you’ve got a message you want to get across, make sure you use unambiguous language. Of course, some of you might suggest that the BBC knew full well that using the word “fracas” would deflect attention from the seriousness of the event – but that would just be cynical.

And on that bombshell, it’s time for this week’s links…

The theme for our blog this month is the omniplatform approach – using all your different platforms in a joined-up way. Emma looks at how to use your different social platforms to promote each other:   

“Generation YouTube” is growing fast, and there are valuable lessons we can learn from the video boom:

They say that a picture is worth a thousand words, which is why they’re so important when telling stories online:  

Also on our blog this week, I wrote about how an omniplatform approach can help with your audience journey planning:

Thinking of getting on board with Snapchat? Some early adopters talk about their experiences in this post:  

More links next week after I return from SXSW. Get in touch if there’s anything we can help you with, and have a great weekend.

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