Five Links On Friday: ‘Tis the Season

By Posted in - Five Links On Friday on November 6th, 2015 0 Comments

‘Tis the season… for the Christmas TV ads to hit our screens, bringing a tear to our eye and pitting the big retailers against each other for who can pull hardest at our heart strings (and purse strings!).

John Lewis have done it again with the release of their Man on the Moon advert today. Interestingly they are using the opportunity to partner with Age UK, highlighting loneliness in old people as the festive season approaches.

Look out for the other big players releasing their adverts in the next week – Marks and Spencer on 8th November and Sainsbury’s on the 12th. You can also see a round up of some of the other adverts here.

If you haven’t started planning your Christmas communications yet, take a look at our recent blog post for some of our favourite university Christmas campaigns from recent years.

And here are a few other good reads from our social feed over the past week…

Whilst we’re talking about Christmas videos, how many of you watched the John Lewis ad on Facebook? Video is becoming increasingly popular on Facebook:

This THE article contained some interesting stats on why international students choose the UK for STEM subjects.

Robert looked at the important role that alumni can play as advocates for your institution:

Ellie spoke at the Association of South East Colleges (AOSEC) business development network meeting in London earlier this week. This blog post shares some advice on how business can use LinkedIn for marketing and communications:

And finally, it’s not too late to book for our content strategy workshop in London next week! We’re also offering discounts for groups of 3 people or more. Get in touch for details.

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