Five Links on Friday: British Gas Blunder

By Posted in - Five Links On Friday on January 13th, 2017 0 Comments

There are many reasons a lot of us would like to forget 2016, one of them being the fact we lost many influential icons – including the legend that was David Bowie. There is definitely a time to comment on trending topics, such as the anniversary of said legends’ death. Unfortunately for Paul from British Gas, the place for this comment was not the company’s Twitter customer service account.

The Twittersphere responded in uproar, accusing British Gas of hijacking a trending topic that had absolutely nothing to do with their help service. Although it appears that Paul’s Tweet came from the heartfelt emotions of a true Bowie fan, we should remember as Social Media Managers that we must choose our topics carefully and use the right tone of voice when commenting.Hopefully next time, Paul will choose his personal feed to express his love for Bowie.

And onto our favourite links from the past week…

TechCrunch bring us Snapchat’s latest update in a breaking blog post on the platforms new search feature:

eCity Interactive share their top three tips for building a community and engaging young alumni:

Writing for the LSE blog, José Luis Ortega explores to what extent the participation of scholars on Twitter can influence the tweeting of their articles:

In Eric Stoller’s latest post for Inside Higher Ed, he discusses what we can learn from listening to students on social media:

iPhone users should take advantage of this tip for using Live Photos of Instagram content, shared by Slash Gear:

BONUS LINK! We’re too excited not to mention this in our round-up. In June this year, we’ll be hosting a two-day conference on content strategy for the education sector. We explain further in a blog post:

That’s this week’s round-up. We hope you all have a great weekend and you know where to find us if you need any help with your communications.

Please leave a Comment