Building a career in content
How do you build a career in content? We asked five experts, working in-house and consultancies, how they got into content-focused roles.
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So you want to work in content?
Our Senior Content Strategist, Rachel Smith, shares her five top tips to help you prepare to pursue your dream career in content.
Read More →Britain’s Next Top Content Model
As institutions move towards a Create Once Publish Everywhere (COPE) model, Rachel Smith explains how to develop your own content model to help you understand how different aspects of your organisation relate to each other.
Read More →Getting excited about intranets
Our Senior Content Strategist reflects on how we can creatively use our intranets to express the key priorities and values within our university strategies.
Read More →The Digital Detox Demographic
Our Content Strategist, Rachel Smith, shares a few youth brands that are creatively engaging young people on other offline platforms beyond social media.
Read More →What is content strategy?
What do we mean by “content strategy”? Rachel explores the evolution of the term while sharing our own developed definition of content strategy.
Read More →Crafting content that shows you care
Carewords appeal to the emotional side of audience decision-making, as well as to their factual and literal information needs that they are looking for on your website. Our Senior Content Strategist shares how to develop carewords for your university.
Read More →What do we mean when we talk about ‘storytelling’?
What makes a great story? Our Senior Content Strategist, Rachel Smith, shares three steps to creating effective and emotive university storytelling.
Read More →Teachers – the forgotten audience
Our Senior Content Strategist, Rachel Smith, shares her three top tips for producing effective content aimed at teachers, an audience often forgotten by marketing teams.
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