Using social media during events

The use of social and digital media can greatly enhance live events. It can be used to: Promote an event Generate buzz and anticipation for a forthcoming event Enable participants to connect with one another before an event and plan networking opportunities Enhance the event itself by providing additional information, experiences and opportunities for the ...

Time to let go – engagement through humour in the education sector.

My team and I were working in-house with a university a few weeks doing some creative content planning. Our session was going really well. Everyone around the table was engaged, everyone creating great content ideas and everyone – dare I say it – having a good time. Then came the knock on the door. Could ...

Working in education communications is not a job, it’s a responsibility.

This morning I shared this blog post on the CIPR Education and Skills Sector blog. It’s very much one that I wrote from the heart, and one that I’ve been wanting and meaning to write for a few years but held off doing so for fear that I’d sound a little too gushy and cheesy. ...

Social media measurement and evaluation in education

I’ve just wrapped up delivering a couple of sessions today at the Association of Colleges’ (AoC) Communications conference on the rather meaty topic of measuring and evaluating the use of social media in education marketing and communications. So, this is a tricky subject to tackle in a day (possibly even in a lifetime) so trying ...

Be global, be local: making headway in China (SXSWi session review)

I’ve just returned a little over a month ago from a work trip to Shanghai. Despite everything I know about the social media landscape there, there’s still something particularly alien to me of travelling through a metro system and not seeing the white ‘f’ in a blue box on every promotion you see. While Facebook ...

Back in Austin for my dose of professional recharge

Posted by on Mar 8, 2013 in Uncategorized | No Comments

The problem with speaking at a lot of conferences is that I typically only attend the conferences that I’m speaking at. On the one hand this is great for profile and networking, but on the other hand it can make it a challenge to find the time to actually learn anything new for yourself. It ...

Friday Favorites: Animoto on the go

I’ve been a fan of animoto for several years now. It’s probably my number one tool for clients who have very limited resource, but perhaps have a nice archive of images. For me it’s a great way to do something special by creating a nice little video out of existing image and video content. The ...

Integrating social media with the student engagement journey

Earlier this week I had the pleasure of speaking at the Hobsons University conference in London. I’m a great believer that we cannot treat social media in isolation and if we do so we miss out on: cross-promotion opportunities providing a more coherent and tailored audience experience developing a measurable approach by breaking audience journeys ...

A checklist for choosing your social media platforms

This post originally appeared on the CIPR Education and Skills Sector Group blog earlier this month. Head over there to check out other blog posts written specifically for PR professionals working in the education sector.   The temptation to sign up to each and every “shiny new thing” in social media is immense. And there ...

Making assessments about the technology in the PRACTICAL assessment for your social strategy

So the “T” stands for technology in our PRACTICAL guide for things to assess in your organisation for implementing your social strategy. A fairly major one this considering we’re talking about implementing social technologies. There are so many things to consider here, and others who explore the actual technologies themselves in far more depth than ...