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How can a university best use social media for internal communications?

Posted on June 1, 2011 by tracyplayle in Uncategorized

Please do shoot me down for self-ego massaging with this, but The Guardian have this morning published my blog post about using social media strategically for internal communications. I’m not going to re-publish the whole thing here as out of courtesy to the nice folk at The Guardian, it would be great for you to [...]

The Benefits of Academic Blogging (a guest post by Dr Matthew Ashton)

Posted on May 27, 2011 by tracyplayle in Uncategorized

This is a guest blog post kindly submitted for inclusion on the PJC and HE Comms blogs by Dr Matthew Ashton of Nottingham Trent University. In this post Matt offers the academic perspective on the benefits of blogging. You can check out Matt’s blog at www.drmatthewashton.com. You can also listen to a podcast I recorded [...]

Social media for internal communications

Posted on May 7, 2011 by tracyplayle in Uncategorized

This is my presentation from the CIPR social media conference in April.

Encouraging Academic Faculty to Start Using Social Media

Posted on April 28, 2011 by tracyplayle in Uncategorized

This blog was originally written for and published on the CASE social media blog. When it comes to social media, we can’t depend on our marketing or communications teams to create all the content. Organizations are the collective culture of the body of individuals that work there. Nowhere is this truer than in a university [...]

Tracy in Texas day 4: branding entertainment and story-telling

Posted on April 13, 2011 by tracyplayle in Uncategorized

It just goes to show, doesn’t it, that the luxury of being away from work for a week and having thinking space also provides the luxury of time to blog? Return to the UK, and all time disappears and the blog suffers. As much as I communicate to my clients and attendees at conferences I [...]

Tracy in Texas day three (part 2): enhanting our way to success

Posted on March 15, 2011 by tracyplayle in social media, SXSW

I became a big fan of Guy Kawasaki when I heard him speak at last year’s SXSW conference. I’ve followed him for quite a long time on Twitter quite simply because he tweets randomly interesting things! In my mantra for social media content of positioning yourself and your brands as ‘interesting, relevant and useful’ to [...]

Tracy in Texas day three (part 1): what can we learn from story telling for social media engagement?

Posted on March 15, 2011 by tracyplayle in Uncategorized

Day three at SXSW offered a real mix of sessions for me, from the art of storytelling in transmedia, to the future of location-based services and geo-social networking and gaming, through to the incredible Guy Kawasaki’s session on enchantment. So, because there’s so much ground to cover, I’m breaking them down into different parts. In [...]

Tracy in Texas day two: connecting with audiences in real-time and converting crowds into communities

Posted on March 14, 2011 by tracyplayle in Uncategorized

So, following my little trip to Texas A&M on day one of SXSW, day two meant that I was properly able to dive into the conference programme. In this blog post I’m going to share notes and reflect on the content from two of the sessions that I attended, particularly thinking about the relevance of [...]

Tracy in Texas day one: learning how Texas A&M University “do” social media

Posted on March 13, 2011 by tracyplayle in Uncategorized

This is my first blog post in a special series that I’m doing from my trip to Texas this week. I’m out here attending the SXSW conference in Austin again. This is my week to refresh my own knowledge of where social and digital media is going, spot new trends and products, and network with [...]

Workshop 1 March 2011, London: Developing a social media strategy for your university

Posted on January 23, 2011 by tracyplayle in Uncategorized

Since the last time I ran one of these it was a sell-out, and I had great feedback from those who attended, I’ve decided to run another. This time the workshop will be held in London at Imperial College. The workshop is perfect for anyone in any way engaged with developing a strategic approach to [...]

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