What drives you to get out of bed and start work every day? Our CEO encourages you to look into your own personal purpose and mission to delve into why you do the work that you do.
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Budget cuts aren’t anything new to the education sector – but this pandemic may tighten the marketing budget even more. Our CEO shares five places to look to in order to still win with a reduced budget.
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So you’ve got budget, buy-in and built a team for your content strategy project, where do you now begin to get to work? Our CEO shares three work packages you need to carry out first.
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Who will help you develop a content strategy for your institution? What skills will you need in your team? Our CEO shares the key skills capabilities that you may need to assemble.
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How do you begin to explain content strategy to stakeholders? Our CEO shares her secret to really getting stakeholders interested and supportive in your content strategy project.
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Can you put an ROI figure on content strategy work? Our CEO shares examples of what content strategy can bring to your institution so that you can justify the investment.
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Our CEO and Chief Content Strategist shares ten ways to make sure you’re looking after yourself and your mental wellbeing during Clearing.
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Our CEO and Chief Content Strategist highlights five non-content skills and qualities that you need to excel your content strategy expertise.
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Are analytics the best place to look for data to inform new content decisions? Our CEO, Tracy Playle, argues why we shouldn’t base big decisions on analytics data.
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Our CEO, Tracy Playle, shares five key elements that you should consider when designing a strategy to ensure it gets implemented, including accountability, actionability, flexibility, compatibility, and transferability.
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