What is Zhihu and why are students engaging with its content? Our Chinese Social Media Specialist explains why this community question-answering site is so popular in China.
What do we mean by “content strategy”? Rachel explores the evolution of the term while sharing our own developed definition of content strategy.
Our intern, Kathryn Dunn, shares the stand out 2018 Clearing campaigns from UK universities in our annual round-up post.
When you design a campaign, do you make it accessible for introverts? In this post, CEO, Tracy Playle, shares her advice on how to include them.
In his latest post, our Head of Content, John Hill, explains why less is more in storytelling and how to plant the seed of a great story for your audience.