Blog

Is your university’s story a 2,000 word Tinder bio?


In his latest post, our Head of Content, John Hill, explains why less is more in storytelling and how to plant the seed of a great story for your audience.

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Mapping influence at ContentEd 2018


Robert Perry, our Head of Research, spoke at ContentEd 2018 about influence mapping on social media, and how this can become part of your content strategy. So we thought we’d create an map of online influence just for the two day conference.

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Crafting content that shows you care


Carewords appeal to the emotional side of audience decision-making, as well as to their factual and literal information needs that they are looking for on your website. Our Senior Content Strategist shares how to develop carewords for your university.

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The impact of technologies and changing demographics on UK Higher Education


Our CEO, Tracy Playle, participated in a panel discussion at the Campus Management conference in May – and came back with a few unanswered questions about the impact of technology on higher education.

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Using personas to understand internal stakeholders


It’s essential that key stakeholders are onboard with your project from the very start – and designing personas can help you to think about engaging your stakeholders.

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