In his latest post, our Head of Content, John Hill, explains why less is more in storytelling and how to plant the seed of a great story for your audience.
Robert Perry, our Head of Research, spoke at ContentEd 2018 about influence mapping on social media, and how this can become part of your content strategy. So we thought we’d create an map of online influence just for the two day conference.
Carewords appeal to the emotional side of audience decision-making, as well as to their factual and literal information needs that they are looking for on your website. Our Senior Content Strategist shares how to develop carewords for your university.
Our CEO, Tracy Playle, participated in a panel discussion at the Campus Management conference in May – and came back with a few unanswered questions about the impact of technology on higher education.
It’s essential that key stakeholders are onboard with your project from the very start – and designing personas can help you to think about engaging your stakeholders.