Blog

Summer support packages to give your content strategy a nudge


summer support packages from Pickle Jar

Advance your school, college or university’s content strategy 2017-18 with our special summer support packages.

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A planning model for your content strategy that plays to needs and emotions


Creating content that plays to needs and emotions

Our CEO, Tracy Playle, offers up a simple model for planning content that is useful, usable, relatable and relevant.

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Using a matrix approach to create more meaningful personas


Our CEO, Tracy Playle, looks at how you can create personalised content experiences by developing personas using matrix-style approach.

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Stakeholder engagement – listening is more important than speaking


Our Head of Research and Insight, Robert Perry, looks at the importance of gaining stakeholder buy-in for your projects.

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50 education marketing and communications experts to follow on Twitter


Our favourite education marketing and communication experts using Twitter to share useful insights and anecdotes from the sector.

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