Blog

How academics can make an impact on Instagram


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Have you considered Instagram as a place to promote your research? Our Senior Content Strategist shares a few great examples of academics that are currently using Instagram to spread their message.

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Keeping your content tidy using minimalist approaches


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Is it possible to use minimalist ideas to declutter your digital content and strategy? Our Senior Content Strategist shares how.

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Star Wars, Marvel, and some lessons for HE content strategists


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As the Star Wars and Marvel series come to an end, our Head of Research reflects on why it is essential to have a clear strategy that all stakeholders buy into.

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There are no right answers in a content strategy, but there are better answers


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If you ask us a question, you might hear us say “well, it depends”. Our Head of Research reflects on why we often need to know more context in order to answer a content strategy question.

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You need to appraise you. Yes, you.


A person standing on a cliff. Text reads "You need to appraise you. Yes, you."

An appraisal should serve you and your goals – and workshop activities can provide the space for you to explore that collaboratively. Our Research Analyst shares a few activities to help you reflect on your role whilst imagining your progression.

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