Blog

Using a matrix approach to create more meaningful personas


Our CEO, Tracy Playle, looks at how you can create personalised content experiences by developing personas using matrix-style approach.

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Stakeholder engagement – listening is more important than speaking


Our Head of Research and Insight, Robert Perry, looks at the importance of gaining stakeholder buy-in for your projects.

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50 education marketing and communications experts to follow on Twitter


Our favourite education marketing and communication experts using Twitter to share useful insights and anecdotes from the sector.

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Formatting tools and tips to upgrade your WeChat content


WeChat is commonly used as a tool to reach audiences in Asia. We share our favourite tools and tips on how to make your content stand out from the crowd.

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There’s too much noise on the net – and it’s our fault


We’ve all seen the stats on how much noise there is on the internet, but what are the mistakes we’re making when creating our own content?

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