Pickle Jar Communications

I have quite a lot of need for being able to show people how to do things online in quite bursts of information sharing. This can be in presentations when I know that a live demo might be too risky, or for sharing on my blog and other websites. That’s why Screenr has become, in the [...]

Last week I spoke at the Association of Marketing and Development in Independent Schools (AMDIS) admissions conference. I spoke about the online audience engagement journey and how social media plays a role at different stages in the schools marketing, recruitment and admissions process. Here’s the prezi from that conference:

Here is the plenary session prezi I am giving at the College Marketing Network conference in Coventry on Tuesday 29 November.

Almost 2 years ago (yes, 2 years ago… sigh!) I blogged about how Augmented Reality (AR) could enhance the college or university prospectus. However, to my endless frustration, the most ‘vision’ that I’ve seen in universities and colleges (particularly in the UK) has been the use of QR codes to direct people to web content. [...]

It was definitely coming, wasn’t it? Prezi (www.prezi.com) had to be one of my Friday favorites sooner or later. Those who know me know that this is by far one of my favorite ‘tech’ tools and one that I think has really helped to make me stand out as a speaker at conferences. Okay, it’s [...]

Measurement and evaluation is without doubt the plague of the communications professional. It is also quite probably the reason why communications functions often aren’t better resourced and supported than they currently are. Nobody is going to invest in something that they can’t be sure is actually working for them. So, the only way that we [...]

I’m not good with paper. On my office shelves I have a range of notebooks filled with varying degrees of random notes, crossing many different projects, events, etc. In reality, I take notes and never go back to them not least because I can never remember which of my multitude of notebooks I have written [...]

I’m speaking at the LG Communications Reputation Seminar today (#lgcomms). The subject of my talk is whether and how social media can help you build trust amongst employees. Here’s the prezi for it. If you’d like to have a chat with me about it, please do email me: tracy@picklejarcommunications.com. You might also be interested in [...]

Could Facebook’s latest feature be a game-changer for personal/professional issues around its use in the education sector? Teachers and lecturers have been grappling with the question of whether they should ‘friend’ or accept friend requests from their students, but the ‘subscribe’ option may offer an alternative solution. My recent work developing social media strategies and [...]

I’ve opted for one of my personal favorites this week, a site that I use purely for personal interest, but could be a marketers dream if they’ll ever truly embrace the move towards ‘personalisation’ in the way in which we engage with people. Pinterest is a space where you can collect and categorise things that [...]