With Clearing just around the corner, Pickle Jar Communications’ CEO and Chief Content Strategist, Tracy Playle, provides you with two ingredients for a successful content marketing strategy for the big event.
Studies show that public trust in technical and academic experts has actually risen. Our Head of Research reflects on the benefits of involving academics in university communications.
Our Senior Content Strategist, Rachel Smith, shares her three top tips for producing effective content aimed at teachers, an audience often forgotten by marketing teams.
What do graduates actually want to see from alumni communications? Our Junior Research Analyst shares key findings from fellow graduates and thoughts from her own experiences.
Influencer marketing has been increasingly popular on Western social media for many years now, but how can the concept of influencers be used in China?