Blog

There are no right answers in a content strategy, but there are better answers


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If you ask us a question, you might hear us say “well, it depends”. Our Head of Research reflects on why we often need to know more context in order to answer a content strategy question.

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You need to appraise you. Yes, you.


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An appraisal should serve you and your goals – and workshop activities can provide the space for you to explore that collaboratively. Our Research Analyst shares a few activities to help you reflect on your role whilst imagining your progression.

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Election reflection: what GE2019 means for HE content strategists


A ballot being placed into a box. Text reads "Election reflection: What GE2019 means for HE content strategists".

What will the General Election 2019 result mean for HE content strategists? Our Head of Research reflects on some of the potential impacts.

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Getting a content strategy underway (part 4): Your first three work packages


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So you’ve got budget, buy-in and built a team for your content strategy project, where do you now begin to get to work? Our CEO shares three work packages you need to carry out first.

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How to fundraise on social media: Turn your followers into advocates


Someone pouring a bucket of water over another. Text reads "How to fundraise on social media - turn your followers into advocates".

Fundraising on social media can be really effective, but only if you have an active following. Our Senior Content Strategist shares his tips for developing a loyal group of engaged followers – and turning them into advocates.

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