Blog

Why you should use camel case for your hashtags


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Want to improve the readability and accessibility of your hashtags? Use camel case. Our Senior Content Strategist explores how and why camel case can be used for your social media channels.

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Do you know how well your university website scores for readability?


An animal with reading glasses. Text reads "Do you know how well your university website scores for readability?'

Is your university website easy to understand to a range of audiences? We carried out a readability audit of 20 university websites, UK-wide, to see how well they were doing.

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The 5 Cs: How to find social media content


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Meet the five Cs of social media content. Our Senior Content Strategist shares five strategies to keep your channels full of content that engages your audiences.

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What’s it all for? Getting clear on your own purpose and vision


A question mark painted onto a tree. Text reads "What's it all for? Getting clear on your own purpose and vision".

What drives you to get out of bed and start work every day? Our CEO encourages you to look into your own personal purpose and mission to delve into why you do the work that you do.

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Five ways to still win with a reduced marketing budget


A smaller egg next to a large egg. Text reads "5 ways to win with a reduced marketing budget".

Budget cuts aren’t anything new to the education sector – but this pandemic may tighten the marketing budget even more. Our CEO shares five places to look to in order to still win with a reduced budget.

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