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Friday Favourites: Instagram

Posted by emiliaflockhart on May 17, 2013 in Friday Favourites | No Comments

After a new logo and new added features, our love for Instagram just keeps growing. Since Instagram launched in October 2010 we have been huge fan of the photo sharing app, so it’s high time we featured it as a Friday Favourite. Originally a very simple app consisting of a few filters, many saw Instagram as just another free alternative ...

Using social media during events

Posted by Tracy Playle on Apr 29, 2013 in Alumni Relations, Content, Events, Presenting, social media, Strategy and planning, Student Marketing, Student Recruitment, Tools, Webinar | No Comments

The use of social and digital media can greatly enhance live events. It can be used to: Promote an event Generate buzz and anticipation for a forthcoming event Enable participants to connect with one another before an event and plan networking opportunities Enhance the event itself by providing additional information, experiences and opportunities for the ...

Time to let go – engagement through humour in the education sector.

Posted by Tracy Playle on Apr 11, 2013 in Content, Content strategy, Strategy and planning, Student Marketing, Workshops | No Comments

My team and I were working in-house with a university a few weeks doing some creative content planning. Our session was going really well. Everyone around the table was engaged, everyone creating great content ideas and everyone – dare I say it – having a good time. Then came the knock on the door. Could ...

Working in education communications is not a job, it’s a responsibility.

Posted by Tracy Playle on Mar 28, 2013 in Pickle Jar Communications' Projects, PR, PR Practice | No Comments

This morning I shared this blog post on the CIPR Education and Skills Sector blog. It’s very much one that I wrote from the heart, and one that I’ve been wanting and meaning to write for a few years but held off doing so for fear that I’d sound a little too gushy and cheesy. ...

Be global, be local: making headway in China (SXSWi session review)

Posted by Tracy Playle on Mar 9, 2013 in China, Strategy and planning, Student Marketing, Student Recruitment, SXSW2013 | No Comments

I’ve just returned a little over a month ago from a work trip to Shanghai. Despite everything I know about the social media landscape there, there’s still something particularly alien to me of travelling through a metro system and not seeing the white ‘f’ in a blue box on every promotion you see. While Facebook ...

Back in Austin for my dose of professional recharge

Posted by Tracy Playle on Mar 8, 2013 in Uncategorized | No Comments

The problem with speaking at a lot of conferences is that I typically only attend the conferences that I’m speaking at. On the one hand this is great for profile and networking, but on the other hand it can make it a challenge to find the time to actually learn anything new for yourself. It ...

Five ways your school can use social and digital media on a shoestring

Posted by emiliaflockhart on Mar 1, 2013 in Blogging, Schools, social media, Social Networking, Teachers, technology, Tools, Twitter | One Comment

Social media doesn’t need to require a huge financial investment, and doesn’t even always need a huge investment in time. Here are five ways to help you get the most out of social and digital media without blowing a big budget. 1. Design Having good and consistent looking design across all of your social and ...

Friday Favorites: Animoto on the go

Posted by Tracy Playle on Mar 1, 2013 in Friday Favourites, Mobile, Online Video, Tools | No Comments

I’ve been a fan of animoto for several years now. It’s probably my number one tool for clients who have very limited resource, but perhaps have a nice archive of images. For me it’s a great way to do something special by creating a nice little video out of existing image and video content. The ...

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