Blog

Mapping online influence at #UUKComms 2018


Our Head of Research spoke at Universities UK’s conference about mapping online influence – so he also created a post-conference map of social media conversations using the #UUKComms hashtag.

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What I learnt at HighEdWeb 2018 as a Content Strategist


Text based image, with "#HEWeb18 takeaways part 2" overlaid on top of white and grey painted background, with one half the of the image is painted a dark greay and the other is left white. Where the colours meet in the middle you can see brush marks.

In the second post from a two-part series, our Content Strategist, Rosie Wowk, shares her key takeaways from this year’s HighEdWeb conference in Sacramento, CA.

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What I learnt at HighEdWeb 2018 as a Research Analyst


After attending HighEdWeb 2018, our Research Analyst shares her takeaways on representing diversity on university websites and embedding empathy in content creation and data collection.

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Creating a 12 month narrative to tell a single story


Our Senior Content Strategist shares why creating a 12 month narrative can help to generate new content ideas, repurpose content and plan content delivery.

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Engaging student communities on Zhihu


Image of the Oriental Pearl Tower in Shanghai, China. Overlay text reads, "Engaging with Student Communities on Zhihu."

What is Zhihu and why are students engaging with its content? Our Chinese Social Media Specialist explains why this community question-answering site is so popular in China.

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