We all know prospective students need a lot of information to help them make a decision about where and what to study. And it makes sense to provide that information in a manner that’s as useful as possible. But that means we need to make some informed decisions of our own about what information should be presented in what kind of format.

The person that made this sign wanted to help their users (thank you!). But they did so from the context of the building/employees, not from the context of the user. Everyone in the building knows that’s the second floor. Not every user walking in the door does.

To innovate in higher ed, we just have to look at other industries. Copy these five lessons learned from real estate, food delivery, retail, and fitness.

Rich explains how you can use Experience design to plan and create effective experiences for students, educators, researchers and administrators.

While many people see the power of a creative partnership with a consultancy, so people worry that using consultancy support must mean something bad about them. Here we explore the myths that get in the way of working with a consultancy.

Throughout our company history we’ve always looked for and leaned into new frontiers in education communications. We see a truly holistic approach to experience design as the next of those, and so that’s where we’re headed. Join us?

Do you really understand the landscape in which your content exists? The systems, the people, the processes? Creating a content ecosystem map can help you to make sense of it all.

What does it look like to be truly curious about your audience? In this blog Tracy talks about getting uncomfortably curious about your audience to create even better content.

We’ve reached that time of year when we start to receive a flurry of project requests aligned to end of financial year spend. In this post we explore your options and offer advice on making the most of this time and those remaining pockets of budget.

The events industry has been hit particularly hard by COVID-19. How have we adapted to a more digital landscape? And will it recover?

It’s very easy to assume that when we’re exploring our analytics and asking our audience whether they find our content useful that we’re doing audience research. But we’re barely scratching the surface.

Is your website really supporting future students make the choices that get them to achieve their dreams, or are we making it hard work for them? Robert Perry takes a look at the case and the need for creating powerful subject level pages.

A brilliant project manager is worth their weight in gold. But how much do you also pay attention to how you’re getting in your own way in bringing a project to a successful resolution? Not just what you’re doing, but how you’re being about it?

Cloze tests help you check the suitability of language and messaging for certain audiences. We share how to set up and assess the results of cloze tests.

To be truly accessible, our videos need captions. But which kind? Here’s why closed captions may be the better option for your audiences.

Diary studies are a great research method to gather real-time, self-reported experiences across time. Here’s how to plan and design your diary study to uncover what you need to know.

Do you go food shopping without a menu plan? Okay. But would you do the same when it comes to a costly website redevelopment or new CMS purchase? If you’re not developing your content strategy up front, then you’re shopping without a menu.

Often one of the biggest things that gets in the way of getting projects done is our inability to say no to other things that get in the way. In this post, Tracy Playle explores how we can empower ourselves to say no.

Depending on your role, different skillsets may judge the quality of content in different ways. Our Senior Content Strategist defines eight key pillars of good quality content.

Descriptions are important. Accessibility is important. Your images need alt text. Our Senior Content Strategist shares how to create descriptive and impactful alt text.