Blog

How academics can make an impact on Twitter


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Have you considered Twitter as a place to promote your research? Our Senior Content Strategist shares a few great examples of academics that are currently making an impact on Twitter.

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It’s time to talk about TikTok… Or is it?


A clock in the background. Text reads "It's time to talk about TikTok... or is it?"

As more and more young people dive into TikTok, our Senior Content Strategist shares a few considerations and cautions to consider before your institution takes the leap too.

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HE, content, and COVID-19: what are we facing?


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As we feel the effects of COVID-19 more, it’s important that we think about the impact this is going to have on how we work, how we socialise, and – most importantly for our sector – how we learn.

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Sort it out: Using card sorts to delve into your audiences


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Card sorts are so incredibly versatile for audience research – and they’re really simple to set up and complete. Our Research Analyst shares a few ways that we’ve used card sorts creatively.

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Community spirit: How #HESM teams are supporting each other in the coronavirus outbreak


A visual map of conversations around coronavirus in the higher education community.

As the impact of the coronavirus outbreak hits higher education, we’re seeing the #HESM community support and share their advice online. Our Head of Research visualises this in an influencer map of all Twitter conversations around the topic.

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