Blog

Do you know how well your university website scores for readability?


An animal with reading glasses. Text reads "Do you know how well your university website scores for readability?'

Is your university website easy to understand to a range of audiences? We carried out a readability audit of 20 university websites, UK-wide, to see how well they were doing.

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The 5 Cs: How to find social media content


A dog fetching a stick. Text reads "The 5 Cs - How to find social media content".

Meet the five Cs of social media content. Our Senior Content Strategist shares five strategies to keep your channels full of content that engages your audiences.

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What’s it all for? Getting clear on your own purpose and vision


A question mark painted onto a tree. Text reads "What's it all for? Getting clear on your own purpose and vision".

What drives you to get out of bed and start work every day? Our CEO encourages you to look into your own personal purpose and mission to delve into why you do the work that you do.

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Five ways to still win with a reduced marketing budget


A smaller egg next to a large egg. Text reads "5 ways to win with a reduced marketing budget".

Budget cuts aren’t anything new to the education sector – but this pandemic may tighten the marketing budget even more. Our CEO shares five places to look to in order to still win with a reduced budget.

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We’re all in this together(?)


A person walking into a dark room. Text reads "We're all in this together(?)"

We need to talk to people as people, rather than groups. We must to resist the urge to say “all of us”. Our Head of Content discusses why it’s so vital to be empathetic in our communications during this crisis.

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