Making social media work harder for your organisation: a presentation #FEWJW2012

Yesterday I had the pleasure of speaking at the What Journalists Want Conference for the Further Education sector. As always, it was an excellent programme pulled together by the lovely Janet Murray and Louise Tickle of Last Word Events. In the session I spoke about the need to be strategic in any approach to communications, ...

Eleven top tips for making the most of social media when you have limited resource

How can you do social media well when you have limited resource to do it? This is a question that, given that I specialise in working with the education sector, I get asked a lot. Typically we are asked by clients to develop a strategy and/or plan for them, but almost always we are tasked ...

Friday Favourites: Pixlr

Posted by on Nov 23, 2012 in Friday Favourites, Images | No Comments

I’m quite a visual person. I can spend hours trawling through instagram and Pinterest. And it goes without saying that in my line of work I also have a fair amount of need to work with images. Whether it’s something as simple as sharing screen grabs or creating title pages for our client strategy documents, ...

Should we focus on student experience or student engagement?

  It’s a gloomy day in Newcastle today, but we have an eye on the Twitter back channel from today’s Enhancing the Student Experience 2012 conference to distract us from the clouds and rain. Looks like some interesting conversations taking place from folk down in that there London (check out and join in with the ...

Dear Parent. Your child ate a raisin. This is intolerable.

Posted by on Nov 20, 2012 in Schools | No Comments

  This is one of those things that drops into your inbox and needs nothing doing other than to copy and paste it into a blog post. This is a real email sent by a teacher to a parent, bearing the subject line “Incident in the science lab” (in fact, it was sent to several ...

Are we using the right words?

It’s all too quick and easy when we’re bashing out a tweet to invite prospective students to our open day by saying something like “If you are a prospective student, come to our open day this weekend”. On the surface this is a seemingly innocent tweet with really nothing wrong with it. But I often ...

Friday Favourites: My new found love for Tweetdeck

Posted by on Nov 16, 2012 in Friday Favourites | No Comments
Friday Favourites: My new found love for Tweetdeck

In the beginning I only had eyes for Tweetdeck. I laughed in the face of Twitter updates sent from other devices, and felt sorry for those who knew not of this magical software. I loved the dark sinister magpie like bird, and felt that surely there was no sleeker way to read tweets than through this ...

Exploring Social Media in Internal Communication

I am often asked to speak about the role that social technologies play in internal communications. Indeed, only yesterday I was co-hosting a day-long workshop on this very subject with Kevin Ruck of PR Academy, a course that I thoroughly enjoy delivering (and that those who attend seem to thoroughly enjoy participating in – I ...

Covering CASE Europe Annual Conference 28-31 August 2012 #CEAC2012

Posted by on Aug 27, 2012 in Uncategorized | No Comments

This week John Hill and I will be representing Pickle Jar Communications at the CASE Europe Annual Conference. But suffice to say, we can’t just go and do a couple of speaking slots and discussion sessions. Oh no. Instead, we’re taking over the reins of CASE Europe’s social media activity for the week to help ...

Demonstrating return on investment (ROI) of social media in education – are we really delivering?

Last week I discussed the question ‘What are we actually trying to achieve with social media?‘ I always have concerns with approaches that just focus on the number of fans/followers/views/retweets, etc as the only measure of ‘success’ in the use of social media. I promised I would blog more about this and today the prompt ...