Pickle Jar Communications

This is a guest blog post kindly submitted for inclusion on the PJC and HE Comms blogs by Dr Matthew Ashton of Nottingham Trent University. In this post Matt offers the academic perspective on the benefits of blogging. You can check out Matt’s blog at www.drmatthewashton.com. You can also listen to a podcast I recorded [...]

This is my presentation from the CIPR social media conference in April.

This blog was originally written for and published on the CASE social media blog. When it comes to social media, we can’t depend on our marketing or communications teams to create all the content. Organizations are the collective culture of the body of individuals that work there. Nowhere is this truer than in a university [...]

It just goes to show, doesn’t it, that the luxury of being away from work for a week and having thinking space also provides the luxury of time to blog? Return to the UK, and all time disappears and the blog suffers. As much as I communicate to my clients and attendees at conferences I [...]

I became a big fan of Guy Kawasaki when I heard him speak at last year’s SXSW conference. I’ve followed him for quite a long time on Twitter quite simply because he tweets randomly interesting things! In my mantra for social media content of positioning yourself and your brands as ‘interesting, relevant and useful’ to [...]

Day three at SXSW offered a real mix of sessions for me, from the art of storytelling in transmedia, to the future of location-based services and geo-social networking and gaming, through to the incredible Guy Kawasaki’s session on enchantment. So, because there’s so much ground to cover, I’m breaking them down into different parts. In [...]

So, following my little trip to Texas A&M on day one of SXSW, day two meant that I was properly able to dive into the conference programme. In this blog post I’m going to share notes and reflect on the content from two of the sessions that I attended, particularly thinking about the relevance of [...]

This is my first blog post in a special series that I’m doing from my trip to Texas this week. I’m out here attending the SXSW conference in Austin again. This is my week to refresh my own knowledge of where social and digital media is going, spot new trends and products, and network with [...]

Since the last time I ran one of these it was a sell-out, and I had great feedback from those who attended, I’ve decided to run another. This time the workshop will be held in London at Imperial College. The workshop is perfect for anyone in any way engaged with developing a strategic approach to [...]

Last week I was alerted to two separate ‘research’ reports on university use of social media. As this is the area that I spend most of my life working in and advising on, both of course grabbed my attention. Great, methinks, some good studies to really show us how universities are performing in the use [...]