What can Kylie Jenner, Taylor Swift and Jason Manford all teach us about an ‘audience first’ approach to social media? Find out in this post.Read More →
Posts in the Category: Audience Research
One of the issues we often have to discuss with our clients is how to use social media to reach different audiences. There is very rarely a “one size fits all” solution – you can’t …Read More →
Trying something new always brings with it a certain level of anxiety – and launching campaigns, trying out social media platforms/tools and website redevelopments are no different. The main concern is how it will be received …Read More →
We’re told there’s no such thing as a bad idea, but there are times when that’s just not true.
I’m a fan of the brainstorming technique that creates a “safe creative space” – letting everyone in …Read More →
So you’ve managed to get over the first hurdle and you’ve set up some social media channels for your school. Now it’s time to put them to good use and social media is a great opportunity …Read More →
What are your first thoughts when you hear the word Instagram?
Images, filters and hashtags are all likely to be popular choices. Instagram users across the globe use the app to create dynamic …Read More →
It’s been a busy month for Pickle Jar. Are you sitting comfortably? Then we’ll begin…Read More →
As marketing and communications professionals, we often have key messages that we need to communicate on behalf of our organisation or clients. But are these messages of interest to our audience? How can we make …Read More →
Our recent sector research showed us that content strategies are an important focus for the education sector this year – that’s why February is all about content strategy at Pickle Jar.
With that in mind, I’ve …Read More →
The start of a new year is traditionally time for earnest resolutions, renewed effort and a drive to try different things. That’s how it’s been for us at Pickle Jar, and we’ve had a busy January …Read More →