So you’ve got budget, buy-in and built a team for your content strategy project, where do you now begin to get to work? Our CEO shares three work packages you need to carry out first.Read More →
Posts in the Category: Audience Research
Our Senior Content Strategist, Rachel Smith, shares her three top tips for producing effective content aimed at teachers, an audience often forgotten by marketing teams.Read More →
Research is a major part of the business of being a university, so why do research tabs on our websites feel a bit flat? Tracy looks at a new approach.Read More →
Survey segmentation is a great way to get more out of your data. Robert looks at how to break down your audience and what to do with the answers.Read More →
What can Kylie Jenner, Taylor Swift and Jason Manford all teach us about an ‘audience first’ approach to social media? Find out in this post.Read More →
One of the issues we often have to discuss with our clients is how to use social media to reach different audiences. There is very rarely a “one size fits all” solution – you can’t …Read More →
Trying something new always brings with it a certain level of anxiety – and launching campaigns, trying out social media platforms/tools and website redevelopments are no different. The main concern is how it will be received …Read More →
We’re told there’s no such thing as a bad idea, but there are times when that’s just not true.
I’m a fan of the brainstorming technique that creates a “safe creative space” – letting everyone in …Read More →
So you’ve managed to get over the first hurdle and you’ve set up some social media channels for your school. Now it’s time to put them to good use and social media is a great opportunity …Read More →
What are your first thoughts when you hear the word Instagram?
Images, filters and hashtags are all likely to be popular choices. Instagram users across the globe use the app to create dynamic …Read More →