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Colleges: please let technology be an enabler!

Posted on July 8, 2009 by tracyplayle in Blogging, facebook, Social Bookmarks, social media, Social Networking

Earlier today I presented to the West Midlands PR and Marketing group of the Association of Colleges about social media. As regular readers of this blog know, I often present about this subject, but usually to university or business audiences. Presenting to colleges was particularly interesting. Typically I make the point that if an organisation [...]

Learning new tricks: how social media is revolutionising the role of the PR professional in Higher Education

Posted on June 28, 2009 by tracyplayle in Blogging, facebook, LinkedIn, PR Practice, social media, Social Networking, Twitter

Yesterday I delivered two workshops to a number of delegates at the EUPRIO annual conference in Averio, Portugal. My session was one of seven on the progamme, all running twice that morning. Across the two workshops I seem to have been joined by more than half the conference delegation. This staggered me but just goes [...]

Social media is helping me to grieve

Posted on April 17, 2009 by tracyplayle in Blogging, social media, Social Networking, Twitter

This is one of the hardest blog posts that I have composed. Writing this is part of my grieving process. But there is a serious message here of the value that social media really can bring to our lives, particularly in times of personal need or sorrow. Yesterday one of my house rabbits very suddenly [...]

This blog features as B2B Centre’s case study on blogging

Posted on February 11, 2009 by tracyplayle in Blogging

Colleagues at the National B2B Centre have kindly included the Pickle Jar Communications blog as a case study on blogging for business on their website. We’re rather flattered to be profiled in this way, and thought we might follow that up with a little extra support of our own. So, if you’ve arrived at this [...]

Rough and ready video can work

Posted on December 20, 2008 by tracyplayle in Blogging, Broadcast PR

I do quite a lot of work with video, often overseeing video productions that cost upwards of four figure sums, resulting in beautifully crafted polished results. But we all know that there is a real thirst online for rough and ready video, generally speaking unedited or only roughly edited, and shot on someone’s camcorder. YouTube [...]

An apology to my blog (look what I’ve been up to!)

Posted on October 25, 2008 by tracyplayle in Blogging, HE Comms

I’m afraid I’ve been ignoring you, my beloved blog. It isn’t that I’ve fallen out of love with you, it’s just I’ve been a little distracted lately. I’m afraid, dear blog, that I have been playing away a little. At the beginning of this week I created a new social network on Ning for communications [...]

THE headline guided by student blogger

Posted on October 4, 2008 by tracyplayle in Blogging, PR Practice, Science Communication

It’s a rather miserable looking Saturday today so I’m sticking indoors for now, instead choosing to catch up on reading this week’s Times Higher Education (THE). There’s a great example here of new media influencing traditional media, and showing that what gets said on a blog – even just a passing comment – can influence [...]

Blog rebuttal unit? You’re asking for trouble!

Posted on October 3, 2008 by tracyplayle in Blogging, Crisis Communications

I used the rare opportunity earlier this week while travelling on the train into London not to switch the laptop on (I did that on the way back to start writing this post) but instead to read last week’s issue of PR Week. It goes without saying that the word ‘blogosphere’ plastered on the front [...]

A great example of the power of new media

Posted on July 1, 2008 by tracyplayle in Blogging, Online Video, Social Networking, Twitter

I’m working late tonight. Because I’m working late, I’m missing out on a trip to the Coventry Pizza Express with my fiance and a group of our friends. Sounds like a fairly run-of-the-mill Tuesday night, doesn’t it? However, there is a story behind this trip to Pizza Express – one which – combined with tonight’s [...]

Useful toys for the blog

Posted on June 16, 2008 by tracyplayle in Blogging, Twitter

I’m always looking for new and useful tools for the blog and by following Paul Bradshaw on Twitter (www.twitter.com/paulbradshaw) I have had introductions to some great resources this morning. Firstly, he linked through to the blog post 60 ridiculously useful tools for your blog or website. If that wasn’t enough, I then also spotted Paul’s [...]

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