Pickle Jar Communications

There has been a great deal of discussion recently about how to pitch to bloggers. Many bloggers are adding PR companies to spam filters in order to stop being pestered by pointless press releases.I’m currently preparing a new media training session for a client and searching for useful resources to give them. I came across [...]

We’re delighted to announce that we launched our new website this week. As with any successful website, we aim for it to be an ever evolving project, but we’re happy with the results so far. New features include a Twitter feed (anyone reading this blog for a while will know what a big fan I [...]

Just following on from my recent Twitter addiction, here’s a great post today from Mashable on how to monitor ‘tweets’ and use them to manage your brand. Let’s consider the application of this, for example, for a university. Say a prospective student tweets that they’re trying to find information on a particular course, or trying [...]

Really useful blog post here on how the Missouri University of Science and Technology are using del.icio.us to help them evaluate online coverage of their brand.

Julia Finch reports in today’s Guardian of yesterday’s drop in share prices at Tesco being largely the consequence of a little too much information provided in Simon Uwins’ ‘Fresh & Easy’ blog. According to Finch, traders blamed yesterday’s drop in share price by 11.25p on Uwins’ blog post of 26 March, Pausing for Breath at [...]