Posts in the Category: Content Strategy

Instant Messaging Apps for Higher Education Marketing and Communications: WhatsApp

By Posted in - Content & Content Strategy & Higher Education & Instant Messaging & Mobile & Social Media & Social Networking & Student Marketing & Student Recruitment & Technology & University & WhatsApp on November 12th, 2014 0 Comments

The first two blog posts from our instant messaging (IM) in higher education three part series have been obvious success stories, with SnapChat and WeChat being used by universities as a useful tool for their …

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Your mother might have taught you not to answer back – but at Pickle Jar we say always have the last word!

By Posted in - Audience engagement journey & Content & Content Strategy & Facebook & Monitoring & Social Media & Social Networking & Technology & Tools & Twitter on July 31st, 2013 0 Comments

The importance of responding on social media.
Don’t leave your audience hanging, if you ask them a question and they respond, reply back.

Saying that social media is not a broadcasting method but a conversational platform is …

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