Creating great digital content for alumni engagement: Tracy speaks at CASE #ARI15
This week, Tracy Playle has been down in at the University of Leicester speaking at the annual CASE Europe Alumni Relations Institute.
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Posts in the Category: Content Strategy
An Audience-First Approach to Marketing
As marketing and communications professionals, we often have key messages that we need to communicate on behalf of our organisation or clients. But are these messages of interest to our audience? How can we make …
Read More →What can Taylor Swift, Marvel Studios, Amazon and Harry Potter teach us about content strategy?
Our recent sector research showed us that content strategies are an important focus for the education sector this year – that’s why February is all about content strategy at Pickle Jar.
With that in mind, I’ve …
Read More →Designing perfect page tables for your website content strategy
I’m currently working on the content strategy for the new Wellcome Trust Sanger Institute’s website, a project we’re working on along with our partners NewCity in the USA. Like every website Read More →
Five Links On Friday: Left Shark Steals The Show
After the 2013 Superbowl Oreo were declared as the “social media winners” of the event thanks to their “You can still dunk in the dark” tweet. This off-the-cuff creation took advantage of the 34-minute …
Read More →Content Strategy – What Is It And Why Do I Need One?
Last month, the Pickle Jar blog focussed on audience research, and this month, we’re moving on to look more closely at content strategy.
So what is it?
Content strategy is a relatively new term in relation to …
Read More →Pickle Jar: January Update
The start of a new year is traditionally time for earnest resolutions, renewed effort and a drive to try different things. That’s how it’s been for us at Pickle Jar, and we’ve had a busy January …
Read More →Five Links On Friday – Whales vs Dinosaurs
We made a major announcement for the Museum this morning, 29 Jan. For us it’s the beginning of an exciting and very ambitious 25 year plan to redevelop the Museum. We knew it would be controversial but we also know that what we have planned is incredibly important.
Read More →Virtual Tours And Interactive Maps – How To Show Off Your Campus
Choosing a university is a big decision for both students and parents, and a huge part of this process is finding out more about where they will be living and studying.
In the modern age of online cartography, …
Read More →Different Audience Research Methods And What Each One Can Do For You
Audience research is essential in order to understand and communicate with your audience. This blog post looks at the different methods you can use.
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