Omniplatform and Journey Planning
This month on the Pickle Jar blog we’ll be looking at the idea of an omniplatform approach to content creation – making sure that you use all the channels you have in an integrated way to …
Read More →Posts in the Category: Content Strategy
Introducing Utterly Content – our new content marketing agency
We’re blessed, really. It never fails to amaze me that everyone who works with my team and I at Pickle Jar Communications seems to love the work that we do. And if the constant flow …
Read More →A Content Strategy Reading List
Google “content strategy” and you will find thousands of blog posts about content strategy. One of the good thing about content strategists is that they are great at creating useful content and making it easy …
Read More →February Update: Love and Pancakes
It’s been a busy month for Pickle Jar. Are you sitting comfortably? Then we’ll begin…
Read More →Creating great digital content for alumni engagement: Tracy speaks at CASE #ARI15
This week, Tracy Playle has been down in at the University of Leicester speaking at the annual CASE Europe Alumni Relations Institute.
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An Audience-First Approach to Marketing
As marketing and communications professionals, we often have key messages that we need to communicate on behalf of our organisation or clients. But are these messages of interest to our audience? How can we make …
Read More →What can Taylor Swift, Marvel Studios, Amazon and Harry Potter teach us about content strategy?
Our recent sector research showed us that content strategies are an important focus for the education sector this year – that’s why February is all about content strategy at Pickle Jar.
With that in mind, I’ve …
Read More →Designing perfect page tables for your website content strategy
I’m currently working on the content strategy for the new Wellcome Trust Sanger Institute’s website, a project we’re working on along with our partners NewCity in the USA. Like every website Read More →
Five Links On Friday: Left Shark Steals The Show
After the 2013 Superbowl Oreo were declared as the “social media winners” of the event thanks to their “You can still dunk in the dark” tweet. This off-the-cuff creation took advantage of the 34-minute …
Read More →Content Strategy – What Is It And Why Do I Need One?
Last month, the Pickle Jar blog focussed on audience research, and this month, we’re moving on to look more closely at content strategy.
So what is it?
Content strategy is a relatively new term in relation to …
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