After the 2013 Superbowl Oreo were declared as the “social media winners” of the event thanks to their “You can still dunk in the dark” tweet. This off-the-cuff creation took advantage of the 34-minute …
Read More →Last month, the Pickle Jar blog focussed on audience research, and this month, we’re moving on to look more closely at content strategy.
So what is it?
Content strategy is a relatively new term in relation to …
Read More →The start of a new year is traditionally time for earnest resolutions, renewed effort and a drive to try different things. That’s how it’s been for us at Pickle Jar, and we’ve had a busy January …
Read More →We made a major announcement for the Museum this morning, 29 Jan. For us it’s the beginning of an exciting and very ambitious 25 year plan to redevelop the Museum. We knew it would be controversial but we also know that what we have planned is incredibly important.
Read More →Choosing a university is a big decision for both students and parents, and a huge part of this process is finding out more about where they will be living and studying.
In the modern age of online cartography, …
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Audience research is essential in order to understand and communicate with your audience. This blog post looks at the different methods you can use.
Read More →Happy new year from the Pickle Jar team. We hope you’ve had a lovely Christmas break and are ready for a content-tastic year ahead!
If you want to improve your content strategy for 2015, we’re here …
Read More →While the country braced itself for the seemingly unexpected wind, snow and ice (otherwise known as winter) we managed to find some interesting things to look at this week.
You may notice that several of this …
Read More →Ever installed a new piece of software and ticked the box agreeing to the terms and conditions without reading them from start to finish? Of course you have. We’re all guilty of not reading the …
Read More →It’s beginning to look a lot like Christmas... for the Pickle Jar team, anyway. I decorated my own house on Monday, we’ve put up the Christmas tree in the office, and we’ve dressed Read More →