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Read More →Posts in the Category: Content Strategy
Why audience engagement journeys matter to your digital strategy, and what you can do about it
What are audience engagement journeys and why are they so important in crafting a digital strategy?
Read More →Create, Commission or Curate?
Creating new and exciting online content on a regular basis can be a time-consuming process with planning, research and writing.
But as Tracy recently explained – curation is a great addition to your content …
Read More →What does LinkedIn’s $1.5 billion acquisition of Lynda.com mean for universities and higher education content strategy?
Yesterday the professional social network giant LinkedIn announced that they intended to purchase the premium online learning platform Lynda.com for $1.5 billion. While our focus at Pickle Jar is helping the education sector with …
Read More →The Power of Curation for Your Content Strategy
No April Fools to be found here as we start another new month. Robert’s already covered that. Instead, I bring to you the next instalment in our year-long calendar of topics relating …
Read More →Omniplatform and Journey Planning
This month on the Pickle Jar blog we’ll be looking at the idea of an omniplatform approach to content creation – making sure that you use all the channels you have in an integrated way to …
Read More →Introducing Utterly Content – our new content marketing agency
We’re blessed, really. It never fails to amaze me that everyone who works with my team and I at Pickle Jar Communications seems to love the work that we do. And if the constant flow …
Read More →A Content Strategy Reading List
Google “content strategy” and you will find thousands of blog posts about content strategy. One of the good thing about content strategists is that they are great at creating useful content and making it easy …
Read More →February Update: Love and Pancakes
It’s been a busy month for Pickle Jar. Are you sitting comfortably? Then we’ll begin…
Read More →Creating great digital content for alumni engagement: Tracy speaks at CASE #ARI15
This week, Tracy Playle has been down in at the University of Leicester speaking at the annual CASE Europe Alumni Relations Institute.
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