Posts in the Category: Content Strategy

Five Pickle Jar Links You Might Have Missed While You Were Putting Up Your Christmas Tree

By Posted in - Audience engagement journey & Content Strategy & Facebook & Five Links On Friday & HE Comms & Higher Education & Measurement & Monitoring & News & Social Media & Student Marketing & Twitter & University on December 5th, 2014 0 Comments

It’s beginning to look a lot like Christmas... for the Pickle Jar team, anyway. I decorated my own house on Monday, we’ve put up the Christmas tree in the office, and we’ve dressed  Read More →

Instant Messaging Apps for Higher Education Marketing and Communications: WhatsApp

By Posted in - Content & Content Strategy & Higher Education & Instant Messaging & Mobile & Social Media & Social Networking & Student Marketing & Student Recruitment & Technology & University & WhatsApp on November 12th, 2014 0 Comments

The first two blog posts from our instant messaging (IM) in higher education three part series have been obvious success stories, with SnapChat and WeChat being used by universities as a useful tool for their …

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Your mother might have taught you not to answer back – but at Pickle Jar we say always have the last word!

By Posted in - Audience engagement journey & Content & Content Strategy & Facebook & Monitoring & Social Media & Social Networking & Technology & Tools & Twitter on July 31st, 2013 0 Comments

The importance of responding on social media.
Don’t leave your audience hanging, if you ask them a question and they respond, reply back.

Saying that social media is not a broadcasting method but a conversational platform is …

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