Posts in the Category: Content Strategy

Different Audience Research Methods And What Each One Can Do For You

By Posted in - Audience Research & Content Strategy & focus groups & Higher Education & interviews & Monitoring & Observation & Questionnaires & Research & Strategy and Planning & Student Marketing & Student Recruitment & Surveys & Tools & University & Websites on January 12th, 2015 0 Comments

Audience research is essential in order to understand and communicate with your audience. This blog post looks at the different methods you can use.

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Five Pickle Jar Links You Might Have Missed While You Were Putting Up Your Christmas Tree

By Posted in - Audience engagement journey & Content Strategy & Facebook & Five Links On Friday & HE Comms & Higher Education & Measurement & Monitoring & News & Social Media & Student Marketing & Twitter & University on December 5th, 2014 0 Comments

It’s beginning to look a lot like Christmas... for the Pickle Jar team, anyway. I decorated my own house on Monday, we’ve put up the Christmas tree in the office, and we’ve dressed  Read More →

Instant Messaging Apps for Higher Education Marketing and Communications: WhatsApp

By Posted in - Content & Content Strategy & Higher Education & Instant Messaging & Mobile & Social Media & Social Networking & Student Marketing & Student Recruitment & Technology & University & WhatsApp on November 12th, 2014 0 Comments

The first two blog posts from our instant messaging (IM) in higher education three part series have been obvious success stories, with SnapChat and WeChat being used by universities as a useful tool for their …

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