Audience research is essential in order to understand and communicate with your audience. This blog post looks at the different methods you can use.Read More →
Posts in the Category: Content Strategy
Happy new year from the Pickle Jar team. We hope you’ve had a lovely Christmas break and are ready for a content-tastic year ahead!
If you want to improve your content strategy for 2015, we’re here …Read More →
While the country braced itself for the seemingly unexpected wind, snow and ice (otherwise known as winter) we managed to find some interesting things to look at this week.
You may notice that several of this …Read More →
Ever installed a new piece of software and ticked the box agreeing to the terms and conditions without reading them from start to finish? Of course you have. We’re all guilty of not reading the …Read More →
According to our recent sector research, content strategies are high on the education sector’s agenda for 2015. We’ve been developing digital content strategies for the education sector since we were founded in 2007, so we …Read More →
It’s been another busy week here at Pickle Jar. Our very own Tracy Playle has been in Atlanta speaking at Confab Higher Ed 2014 on the subject of humour in higher education …Read More →
The first two blog posts from our instant messaging (IM) in higher education three part series have been obvious success stories, with SnapChat and WeChat being used by universities as a useful tool for their …Read More →
When developing a digital content strategy for your education or research organisation, you could easily be forgiven to focus your attention just on the content that you are going to publish online.
However, when developing …Read More →
In the Summer I spoke at the CASE Europe Annual Conference on the topic of going to back to basics for alumni engagement through social media. CASE interviewed me afterwards and asked me to summarise …Read More →