Creating a 12 month narrative to tell a single story
Our Senior Content Strategist shares why creating a 12 month narrative can help to generate new content ideas, repurpose content and plan content delivery.
Read More →Posts in the Category: Content
Is your university’s story a 2,000 word Tinder bio?
In his latest post, our Head of Content, John Hill, explains why less is more in storytelling and how to plant the seed of a great story for your audience.
Read More →Crafting content that shows you care
Carewords appeal to the emotional side of audience decision-making, as well as to their factual and literal information needs that they are looking for on your website. Our Senior Content Strategist shares how to develop carewords for your university.
Read More →Making the leap from writing to talking
Podcasting is becoming a popular medium for universities to experiment with. Our Head of Content, John Hill, shares how to adapt copy for different audio platforms, and use it to its full potential.
Read More →On banning the words “prospective parents” from schools marketing
Our CEO, Tracy Playle, shares her thoughts on why schools should re-evaluate the term “prospective parents” in order to more effectively design user-centred content for their audiences.
Read More →Places to look for inspiration for your next blog post
Our CEO and Chief Content Strategist, Tracy Playle, shares a few places of inspiration to help with writing your next blog post.
Read More →There’s too much noise on the net – and it’s our fault
We’ve all seen the stats on how much noise there is on the internet, but what are the mistakes we’re making when creating our own content?
Read More →Tactics to create and maintain motivation in your student content team
Pickle Jar CEO, Tracy Playle, shares the sector’s and her own personal insights on how to keep your student content creation team engaged.
Read More →Dr Diablo’s Terrible Tales of Horrible Copy
Prepared to be spooked and grossed out as John shares terrifying examples of terrible content, with tips on how to avoid falling into the same trap.
Read More →The University Twitter Olympic Medalists
The Rio 2016 Olympics have come to an end with all medals distributed, but how did universities with representatives fair on the social media podium?
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