Carewords appeal to the emotional side of audience decision-making, as well as to their factual and literal information needs that they are looking for on your website. Our Senior Content Strategist shares how to develop carewords for your university.
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Podcasting is becoming a popular medium for universities to experiment with. Our Head of Content, John Hill, shares how to adapt copy for different audio platforms, and use it to its full potential.
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Our CEO, Tracy Playle, shares her thoughts on why schools should re-evaluate the term “prospective parents” in order to more effectively design user-centred content for their audiences.
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Our CEO and Chief Content Strategist, Tracy Playle, shares a few places of inspiration to help with writing your next blog post.
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We’ve all seen the stats on how much noise there is on the internet, but what are the mistakes we’re making when creating our own content?
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Pickle Jar CEO, Tracy Playle, shares the sector’s and her own personal insights on how to keep your student content creation team engaged.
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Prepared to be spooked and grossed out as John shares terrifying examples of terrible content, with tips on how to avoid falling into the same trap.
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The Rio 2016 Olympics have come to an end with all medals distributed, but how did universities with representatives fair on the social media podium?
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What will replace the Oscarless Leo memes now he’s finally grabbed an award? Arlen looks how you could get involved with meme-jumping.
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With the human attention span has dropping to just eight seconds, how can you make sure you keep your readers attention?
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