9 ingredients for stories that taste of tension
How do we create stories that have the necessary tension for our audiences? Our Senior Content Strategist shares nine tips to maintain tension in your storytelling.
Read More →Posts in the Category: Content
What words would work?
Our Head of Research reflects on why we should avoid using jargon in external-facing communications, and instead opt for language that aligns more with our audience.
Read More →The Digital Detox Demographic
Our Content Strategist, Rachel Smith, shares a few youth brands that are creatively engaging young people on other offline platforms beyond social media.
Read More →What I learnt at HighEdWeb 2018 as a Research Analyst
After attending HighEdWeb 2018, our Research Analyst shares her takeaways on representing diversity on university websites and embedding empathy in content creation and data collection.
Read More →Creating a 12 month narrative to tell a single story
Our Senior Content Strategist shares why creating a 12 month narrative can help to generate new content ideas, repurpose content and plan content delivery.
Read More →Is your university’s story a 2,000 word Tinder bio?
In his latest post, our Head of Content, John Hill, explains why less is more in storytelling and how to plant the seed of a great story for your audience.
Read More →Crafting content that shows you care
Carewords appeal to the emotional side of audience decision-making, as well as to their factual and literal information needs that they are looking for on your website. Our Senior Content Strategist shares how to develop carewords for your university.
Read More →Making the leap from writing to talking
Podcasting is becoming a popular medium for universities to experiment with. Our Head of Content, John Hill, shares how to adapt copy for different audio platforms, and use it to its full potential.
Read More →On banning the words “prospective parents” from schools marketing
Our CEO, Tracy Playle, shares her thoughts on why schools should re-evaluate the term “prospective parents” in order to more effectively design user-centred content for their audiences.
Read More →Places to look for inspiration for your next blog post
Our CEO and Chief Content Strategist, Tracy Playle, shares a few places of inspiration to help with writing your next blog post.
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