Posts in the Category: Content

City University London: A Weibo Case Study

By Posted in - Case Studies & China & Content & Higher Education & Language & Social Media & Student Marketing & Student Recruitment & University & Weibo on July 14th, 2015 2 Comments

Weibo is the biggest social network in China, and many universities are already using it to communicate with Chinese audiences. Matt Baron is Digital Marketing Executive at City University London with responsibility for international marketing. In …

Read More →

Virtually Real: Advice For Taking Your Events Online

By Posted in - Content & Events & Facebook & Higher Education & Instant Messaging & Livestreaming & Omniplatform & Social Media & Student Marketing & Student Recruitment & Twitter & University & Video on May 26th, 2015 0 Comments

There is no question that digital has transformed the way we communicate and market ourselves as businesses. This has affected how we put on events for our audiences. Physical presence at events is no longer …

Read More →