Weibo is the biggest social network in China, and many universities are already using it to communicate with Chinese audiences. Matt Baron is Digital Marketing Executive at City University London with responsibility for international marketing. In …Read More →
Posts in the Category: Content
University is just the start of many stories and memories for students, and they are sharing these stories across social media more than ever. Whether it’s group pictures with their new housemates on Instagram during …Read More →
There is no question that digital has transformed the way we communicate and market ourselves as businesses. This has affected how we put on events for our audiences. Physical presence at events is no longer …Read More →
Facebook launched its new Instant Articles platform last week, providing a new way for publishers to reach the potentially lucrative audience of the social network’s 1.3 billion users.
Instead of posting links to …Read More →
Sharing is great. But what’s the right way to do it, and what will get you in trouble? We look at how to share without stealing online…Read More →
Creating new and exciting online content on a regular basis can be a time-consuming process with planning, research and writing.
But as Tracy recently explained – curation is a great addition to your content …Read More →
What are your first thoughts when you hear the word Instagram?
Images, filters and hashtags are all likely to be popular choices. Instagram users across the globe use the app to create dynamic …Read More →
Telling stories is a key part of communicating with people. We do it every day, even if we’re just talking about what we did over the weekend. Tell a good story and people will remember …Read More →
How do you make your conference content interesting to people outside the room? We’ve got a few ideas on creating and curatingRead More →
What does LinkedIn’s $1.5 billion acquisition of Lynda.com mean for universities and higher education content strategy?
Yesterday the professional social network giant LinkedIn announced that they intended to purchase the premium online learning platform Lynda.com for $1.5 billion. While our focus at Pickle Jar is helping the education sector with …Read More →