Trying something new always brings with it a certain level of anxiety – and launching campaigns, trying out social media platforms/tools and website redevelopments are no different. The main concern is how it will be received …Read More →
Posts in the Category: Content
On your marks…
If you’ve been in the UK this week you won’t have missed the return of the BBC’s flagship summer show. Among all the usual trappings of cake, aprons and innuendo, the first …Read More →
We love stories. But what questions can we ask ourselves to make them better?Read More →
Weibo is the biggest social network in China, and many universities are already using it to communicate with Chinese audiences. Matt Baron is Digital Marketing Executive at City University London with responsibility for international marketing. In …Read More →
University is just the start of many stories and memories for students, and they are sharing these stories across social media more than ever. Whether it’s group pictures with their new housemates on Instagram during …Read More →
There is no question that digital has transformed the way we communicate and market ourselves as businesses. This has affected how we put on events for our audiences. Physical presence at events is no longer …Read More →
Facebook launched its new Instant Articles platform last week, providing a new way for publishers to reach the potentially lucrative audience of the social network’s 1.3 billion users.
Instead of posting links to …Read More →
Sharing is great. But what’s the right way to do it, and what will get you in trouble? We look at how to share without stealing online…Read More →
Creating new and exciting online content on a regular basis can be a time-consuming process with planning, research and writing.
But as Tracy recently explained – curation is a great addition to your content …Read More →
What are your first thoughts when you hear the word Instagram?
Images, filters and hashtags are all likely to be popular choices. Instagram users across the globe use the app to create dynamic …Read More →