The first two blog posts from our instant messaging (IM) in higher education three part series have been obvious success stories, with SnapChat and WeChat being used by universities as a useful tool for their …Read More →
Posts in the Category: Content
When developing a digital content strategy for your education or research organisation, you could easily be forgiven to focus your attention just on the content that you are going to publish online.
However, when developing …Read More →
The next generation of students applying to university have been brought up glued to their smart phones, so engagement through these devices is essential for successful education marketing and communications. Facebook, Twitter and Instagram are …Read More →
It’s been a little while since the launch of Instagram’s latest app back in August, and it seems the Hyperlapse hype has died down. But there’s still lots of potential for universities to make use …Read More →
In the Summer I spoke at the CASE Europe Annual Conference on the topic of going to back to basics for alumni engagement through social media. CASE interviewed me afterwards and asked me to summarise …Read More →
Your mother might have taught you not to answer back – but at Pickle Jar we say always have the last word!
The importance of responding on social media.
Don’t leave your audience hanging, if you ask them a question and they respond, reply back.
Saying that social media is not a broadcasting method but a conversational platform is …Read More →
Being social media experts and all, we are all over the newest internet photo craze… – #DeskSafari
Here we see our interns Sophia and Monika merged with Tracy’s favourite small animal – the bunny!
Emilia was …
The use of social and digital media can greatly enhance live events. It can be used to:
Promote an event
Generate buzz and anticipation for a forthcoming event
Enable participants to connect with one another before an event …
My team and I were working in-house with a university a few weeks doing some creative content planning. Our session was going really well. Everyone around the table was engaged, everyone creating great content ideas …Read More →