Some of my readers may recall that back in February I chaired a CIPR Education & Skills sector group panel discussion on international PR. Following that event I blogged about the ethics of engaging with PR ‘norms’ in particular countries (specifically in China) and how easily this sits with a UK perspective of PR conduct. [...]
International PR
International PR – focus on India
Posted on October 7, 2008 by tracyplayle in International PR, PR PracticeA PR Beast of a Feast
Posted on July 8, 2008 by tracyplayle in International PR, PR PracticeAs I sat with my other half yesterday evening watching Channel 4 news I couldn’t help but comment on how inappropriate it seemed that the news item reporting on G8 leaders discussing food shortages should be accompanied by cutaway shots of said G8 leaders sitting down to dinner. It was therefore no surprise when The [...]
Universities need to internationalise their approach to social networking
Posted on June 23, 2008 by tracyplayle in facebook, International PR, Social Networking, Student Marketing, Student RecruitmentThe news that Facebook has finally launched a Chinese-language version of the site will undoubtedly excite many British universities. China is an important market for recruiting students and developing research partnerships. It is clear that British universities have over the past few years started to get to grips with the opportunities for communications (and dare [...]
University Open Days in Second Life
Posted on March 22, 2008 by tracyplayle in International PR, Second Life, Student Marketing, Student RecruitmentThe BBC reported this week that Liverpool John Moore’s University (LJMU) is hosting an open day for prospective students in Second Life. I have been involved in a number of conversations over the past couple of years with colleagues throughout the HE sector about hosting open days in Second Life. If truth be told, it’s [...]
How does a code of practice cope with varying degrees of ethics for international PR?
Posted on February 28, 2008 by tracyplayle in International PR, PR PracticeThis week I chaired the CIPR Education and Skills Sector Group’s panel discussion on ‘Building contacts with international media’. Needless to say the subject was popular with universities and we had a turnout of around 80 people. However, the session got me thinking about the varying degrees of ethics in the PR-journalist relationship around the [...]
Building Contacts with International Media
Posted on January 19, 2008 by tracyplayle in International PR, Pickle Jar Communications' Projects, PR PracticeI’m going to be chairing the CIPR Education & Skills Sector Group’s event on Building Contacts with International Media on the 26th February. It should be an interesting event and we already have lots of people signing up to attend. So now I have the challenge of deciding what questions to ask them, what way [...]