Why audience engagement journeys matter to your digital strategy, and what you can do about it
What are audience engagement journeys and why are they so important in crafting a digital strategy?
Read More →Posts in the Category: Journey Planning
Telling the Student Story
University is just the start of many stories and memories for students, and they are sharing these stories across social media more than ever. Whether it’s group pictures with their new housemates on Instagram during …
Read More →How great is your campaign idea?
We’re told there’s no such thing as a bad idea, but there are times when that’s just not true.
I’m a fan of the brainstorming technique that creates a “safe creative space” – letting everyone in …
Read More →Five Links On Friday: Fracas
Jeremy Clarkson was in the news again this week.
No, don’t go! Stay! I’ll only mention him once more.
After an incident at a restaurant involving the Top Gear presenter, a TV producer, and a lack of …
Read More →Omniplatform and Journey Planning
This month on the Pickle Jar blog we’ll be looking at the idea of an omniplatform approach to content creation – making sure that you use all the channels you have in an integrated way to …
Read More →Virtual Tours And Interactive Maps – How To Show Off Your Campus
Choosing a university is a big decision for both students and parents, and a huge part of this process is finding out more about where they will be living and studying.
In the modern age of online cartography, …
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