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Learning new tricks: how social media is revolutionising the role of the PR professional in Higher Education

Posted on June 28, 2009 by tracyplayle in Blogging, facebook, LinkedIn, PR Practice, social media, Social Networking, Twitter

Yesterday I delivered two workshops to a number of delegates at the EUPRIO annual conference in Averio, Portugal. My session was one of seven on the progamme, all running twice that morning. Across the two workshops I seem to have been joined by more than half the conference delegation. This staggered me but just goes [...]

How are journalists using new media?

Posted on October 3, 2008 by tracyplayle in LinkedIn, PR Practice, Social Networking, Twitter

My approach to using new and social media as a PR tool is to forget about everything that traditional PR approaches might have taught us (well, perhaps not everything, but many things) and view it as something altogether very very different from media relations. Never sending a press release designed for a journalist to a [...]

‘Best Answer’ on LinkedIn

Posted on May 24, 2008 by tracyplayle in LinkedIn, PR Practice

I’m delighted. I’m chuffed to bits. I’m estatic … I’m now an ‘expert’ on PR on LinkedIn! If you’ve been following my blog this week, you might have spotted my post earlier this week pondering just how many questions one should actually answer on LinkedIn. This is because I’ve began answering questions on LinkedIn in [...]

Just how many questions should you answer on LinkedIn?

Posted on May 20, 2008 by tracyplayle in LinkedIn, Social Networking

I use LinkedIn fairly regularly as a means of maintaining and extending my professional network. I’ve also more recently stepped up my activity on there by answering questions that other members of the community post. I’ve already had one person tell me that they would like to include my answer in their blog along with [...]

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