Posts in the Category: Measurement

Five Pickle Jar Links You Might Have Missed While You Were Putting Up Your Christmas Tree

By Posted in - Audience engagement journey & Content Strategy & Facebook & Five Links On Friday & HE Comms & Higher Education & Measurement & Monitoring & News & Social Media & Student Marketing & Twitter & University on December 5th, 2014 0 Comments

It’s beginning to look a lot like Christmas... for the Pickle Jar team, anyway. I decorated my own house on Monday, we’ve put up the Christmas tree in the office, and we’ve dressed  Read More →

Demonstrating return on investment (ROI) of social media in education – are we really delivering?

By Posted in - Measurement & PR Practice & Social Media & Social Networking & Strategy and Planning & Uncategorized on August 1st, 2012 8 Comments

Last week I discussed the question ‘What are we actually trying to achieve with social media?

I always have concerns with approaches that just focus on the number of fans/followers/views/retweets, etc as the only measure …

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The audience engagement journey for education social media marketing (6 of 6)

By Posted in - Audience engagement journey & Higher Education & Measurement & PR Practice & Schools & Student Marketing & Student Recruitment & University & Webinar on February 17th, 2012 0 Comments

In this concluding part of our week-long webinar series, we look at the action stage in the online audience engagement journey and think about how social and digital media plays a role here for education …

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