Survey Segmentation: More Than Just Demographics
Survey segmentation is a great way to get more out of your data. Robert looks at how to break down your audience and what to do with the answers.
Read More →Posts in the Category: Measurement
Listening to things you don’t want to hear
It’s likely that you’ll come across some negative feedback at some point in communications. Robert looks at a few ways to deal with the comments.
Read More →Testing the Waters – Experimenting Without the Fear
Trying something new always brings with it a certain level of anxiety – and launching campaigns, trying out social media platforms/tools and website redevelopments are no different. The main concern is how it will be received …
Read More →Five Pickle Jar Links You Might Have Missed While You Were Putting Up Your Christmas Tree
It’s beginning to look a lot like Christmas... for the Pickle Jar team, anyway. I decorated my own house on Monday, we’ve put up the Christmas tree in the office, and we’ve dressed Read More →
Social media measurement and evaluation in education
I’ve just wrapped up delivering a couple of sessions today at the Association of Colleges’ (AoC) Communications conference on the rather meaty topic of measuring and evaluating the use of social media in education marketing …
Read More →Making social media work harder for your organisation: a presentation #FEWJW2012
Yesterday I had the pleasure of speaking at the What Journalists Want Conference for the Further Education sector. As always, it was an excellent programme pulled together by the lovely Janet Murray and Louise Tickle …
Read More →Demonstrating return on investment (ROI) of social media in education – are we really delivering?
Last week I discussed the question ‘What are we actually trying to achieve with social media?‘
I always have concerns with approaches that just focus on the number of fans/followers/views/retweets, etc as the only measure …
Read More →What are we actually trying to achieve with social media?
I have blogged before about the importance of objective setting in any approach to using social media. It’s something I spend a lot of time banging on about to people. Without clear …
Read More →The audience engagement journey for education social media marketing (6 of 6)
In this concluding part of our week-long webinar series, we look at the action stage in the online audience engagement journey and think about how social and digital media plays a role here for education …
Read More →“To what end?” The importance of objective setting in marketing and communications
Measurement and evaluation is without doubt the plague of the communications professional. It is also quite probably the reason why communications functions often aren’t better resourced and supported than they currently are. Nobody is going …
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