Are analytics the best place to look for data to inform new content decisions? Our CEO, Tracy Playle, argues why we shouldn’t base big decisions on analytics data.
Read More →
Survey segmentation is a great way to get more out of your data. Robert looks at how to break down your audience and what to do with the answers.
Read More →
It’s likely that you’ll come across some negative feedback at some point in communications. Robert looks at a few ways to deal with the comments.
Read More →
Trying something new always brings with it a certain level of anxiety – and launching campaigns, trying out social media platforms/tools and website redevelopments are no different. The main concern is how it will be received …
Read More →It’s beginning to look a lot like Christmas... for the Pickle Jar team, anyway. I decorated my own house on Monday, we’ve put up the Christmas tree in the office, and we’ve dressed Read More →
I’ve just wrapped up delivering a couple of sessions today at the Association of Colleges’ (AoC) Communications conference on the rather meaty topic of measuring and evaluating the use of social media in education marketing …
Read More →Yesterday I had the pleasure of speaking at the What Journalists Want Conference for the Further Education sector. As always, it was an excellent programme pulled together by the lovely Janet Murray and Louise Tickle …
Read More →Last week I discussed the question ‘What are we actually trying to achieve with social media?‘
I always have concerns with approaches that just focus on the number of fans/followers/views/retweets, etc as the only measure …
Read More →
I have blogged before about the importance of objective setting in any approach to using social media. It’s something I spend a lot of time banging on about to people. Without clear …
Read More →In this concluding part of our week-long webinar series, we look at the action stage in the online audience engagement journey and think about how social and digital media plays a role here for education …
Read More →