Measurement and evaluation is without doubt the plague of the communications professional. It is also quite probably the reason why communications functions often aren’t better resourced and supported than they currently are. Nobody is going to invest in something that they can’t be sure is actually working for them. So, the only way that we [...]
Monitoring
“To what end?” The importance of objective setting in marketing and communications
Posted on September 28, 2011 by tracyplayle in Measurement, Monitoring, Strategy and planningShould you RT every positive comment about your organisation?
Posted on August 5, 2011 by tracyplayle in Monitoring, social media, Student Marketing, Student Recruitment, TwitterNO! Please stop it! Okay, I should expand on that a little I guess. Here’s the thing… for months now I’ve been noticing a growing trend of some university and college ‘corporate’ Twitter accounts (ugh!) retweeting positive comments that people say about them. This can be anything from someone enjoying an open day to a [...]
Finding the right social media monitoring tool
Posted on July 14, 2010 by tracyplayle in Crisis Communications, HE Comms, Monitoring, social mediaI posted this over on HE Comms this morning and thought it worth sharing here too… A question that I increasingly come up against now as I go out and run workshops for HEIs on social media strategy and implementation is how to monitor your online reputation. There are a number of free tools available [...]
