Our Head of Research, Robert Perry, looks at the benefits and drawbacks of competitor research and benchmarking.Read More →
Posts in the Category: Monitoring
To fit in with this month blog theme ‘listen’, each member of the Pickle Jar team gives you the lowdown on their favourite online monitoring tools.Read More →
Audience research is essential in order to understand and communicate with your audience. This blog post looks at the different methods you can use.Read More →
Your mother might have taught you not to answer back – but at Pickle Jar we say always have the last word!
The importance of responding on social media.
Don’t leave your audience hanging, if you ask them a question and they respond, reply back.
Saying that social media is not a broadcasting method but a conversational platform is …Read More →
I’ve just wrapped up delivering a couple of sessions today at the Association of Colleges’ (AoC) Communications conference on the rather meaty topic of measuring and evaluating the use of social media in education marketing …Read More →
We now reach the R in our PRACTICAL guide for organisation considerations for developing your strategic approach to social media. So, today we look at assessing risk. Yep, this is a heavy one for day …Read More →
How can you do social media well when you have limited resource to do it? This is a question that, given that I specialise in working with the education sector, I get asked a lot. …Read More →
Here we are, episode 3 is here…
In this episode we look at the ‘interest’ stage in the audience engagement journey and how social and digital media have a role to play here in marketing and …Read More →
In this second part of my audience engagement journey webinar series we dive in to have a look at the first stage of the journey: awareness. The remaining four parts of this series will be …Read More →