Posts in the Category: Monitoring

Different Audience Research Methods And What Each One Can Do For You

By Posted in - Audience Research & Content Strategy & focus groups & Higher Education & interviews & Monitoring & Observation & Questionnaires & Research & Strategy and Planning & Student Marketing & Student Recruitment & Surveys & Tools & University & Websites on January 12th, 2015 0 Comments

Audience research is essential in order to understand and communicate with your audience. This blog post looks at the different methods you can use.

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Five Pickle Jar Links You Might Have Missed While You Were Putting Up Your Christmas Tree

By Posted in - Audience engagement journey & Content Strategy & Facebook & Five Links On Friday & HE Comms & Higher Education & Measurement & Monitoring & News & Social Media & Student Marketing & Twitter & University on December 5th, 2014 0 Comments

It’s beginning to look a lot like Christmas... for the Pickle Jar team, anyway. I decorated my own house on Monday, we’ve put up the Christmas tree in the office, and we’ve dressed  Read More →

Your mother might have taught you not to answer back – but at Pickle Jar we say always have the last word!

By Posted in - Audience engagement journey & Content & Content Strategy & Facebook & Monitoring & Social Media & Social Networking & Technology & Tools & Twitter on July 31st, 2013 0 Comments

The importance of responding on social media.
Don’t leave your audience hanging, if you ask them a question and they respond, reply back.

Saying that social media is not a broadcasting method but a conversational platform is …

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The audience engagement journey for education social media marketing (3 of 6)

By Posted in - Audience engagement journey & Augmented Reality & Facebook & Higher Education & Monitoring & PR Practice & Schools & Social Media & Student Marketing & Student Recruitment & University & Webinar on February 14th, 2012 0 Comments

Here we are, episode 3 is here…

In this episode we look at the ‘interest’ stage in the audience engagement journey and how social and digital media have a role to play here in marketing and …

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