Posts in the Category: PR Practice
By Tracy Playle
Posted in - Pickle Jar Communications' Projects & PR & PR Practice on March 28th, 2013
This morning I shared this blog post on the CIPR Education and Skills Sector blog. It’s very much one that I wrote from the heart, and one that I’ve been wanting and meaning to …
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By Tracy Playle
Posted in - Audience engagement journey & Facebook & Measurement & Monitoring & PR Practice & Social Media & Strategy and Planning & Student Recruitment on March 20th, 2013
I’ve just wrapped up delivering a couple of sessions today at the Association of Colleges’ (AoC) Communications conference on the rather meaty topic of measuring and evaluating the use of social media in education marketing …
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By Tracy Playle
Posted in - Monitoring & PR & PR Practice & Presenting & Social Media & Social Networking & Strategy and Planning & Tools on November 27th, 2012
How can you do social media well when you have limited resource to do it? This is a question that, given that I specialise in working with the education sector, I get asked a lot. …
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By Tracy Playle
Posted in - Higher Education & PR Practice & Social Media & Strategy and Planning & Student Marketing & Uncategorized & University on November 22nd, 2012
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It’s a gloomy day in Newcastle today, but we have an eye on the Twitter back channel from today’s Enhancing the Student Experience 2012 conference to distract us from the clouds and rain. Looks …
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By Tracy Playle
Posted in - Alumni Relations & Higher Education & Language & PR Practice & Strategy and Planning & Websites on November 19th, 2012
Can seemingly simple words cause a communication barrier in education?
It’s all too quick and easy when we’re bashing out a tweet to invite prospective students to our open day by saying something …
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By Tracy Playle
Posted in - Measurement & PR Practice & Social Media & Social Networking & Strategy and Planning & Uncategorized on August 1st, 2012
Last week I discussed the question ‘What are we actually trying to achieve with social media?‘
I always have concerns with approaches that just focus on the number of fans/followers/views/retweets, etc as the only measure …
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By Tracy Playle
Posted in - Higher Education & Pickle Jar Communications' Projects & PR Practice & Presenting on March 22nd, 2012
I had a difficult decision to make earlier this year, as follows:
Deliver a keynote address to FE colleges at the Association of Colleges Annual Communications conference
Go to SXSW in Texas (again) for my serious dose …
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By Tracy Playle
Posted in - Audience engagement journey & Higher Education & Measurement & PR Practice & Schools & Student Marketing & Student Recruitment & University & Webinar on February 17th, 2012
In this concluding part of our week-long webinar series, we look at the action stage in the online audience engagement journey and think about how social and digital media plays a role here for education …
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By Tracy Playle
Posted in - Friday Favourites & Podcast & PR Practice & Presenting & Technology & Webinar on February 17th, 2012
Many of you have been following my webinar series this week on the online audience engagement journey and how social and digital media play different roles at different times in education marketing (incidentally, the …
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By Tracy Playle
Posted in - Audience engagement journey & Augmented Reality & Facebook & Higher Education & Monitoring & PR Practice & Schools & Social Media & Student Marketing & Student Recruitment & University & Webinar on February 14th, 2012
Here we are, episode 3 is here…
In this episode we look at the ‘interest’ stage in the audience engagement journey and how social and digital media have a role to play here in marketing and …
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