Posts in the Category: PR Practice

Demonstrating return on investment (ROI) of social media in education – are we really delivering?

By Posted in - Measurement & PR Practice & Social Media & Social Networking & Strategy and Planning & Uncategorized on August 1st, 2012 8 Comments

Last week I discussed the question ‘What are we actually trying to achieve with social media?

I always have concerns with approaches that just focus on the number of fans/followers/views/retweets, etc as the only measure …

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The audience engagement journey for education social media marketing (6 of 6)

By Posted in - Audience engagement journey & Higher Education & Measurement & PR Practice & Schools & Student Marketing & Student Recruitment & University & Webinar on February 17th, 2012 0 Comments

In this concluding part of our week-long webinar series, we look at the action stage in the online audience engagement journey and think about how social and digital media plays a role here for education …

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The audience engagement journey for education social media marketing (3 of 6)

By Posted in - Audience engagement journey & Augmented Reality & Facebook & Higher Education & Monitoring & PR Practice & Schools & Social Media & Student Marketing & Student Recruitment & University & Webinar on February 14th, 2012 0 Comments

Here we are, episode 3 is here…

In this episode we look at the ‘interest’ stage in the audience engagement journey and how social and digital media have a role to play here in marketing and …

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