This morning I shared this blog post on the CIPR Education and Skills Sector blog. It’s very much one that I wrote from the heart, and one that I’ve been wanting and meaning to …
Read More →I’ve just wrapped up delivering a couple of sessions today at the Association of Colleges’ (AoC) Communications conference on the rather meaty topic of measuring and evaluating the use of social media in education marketing …
Read More →How can you do social media well when you have limited resource to do it? This is a question that, given that I specialise in working with the education sector, I get asked a lot. …
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It’s a gloomy day in Newcastle today, but we have an eye on the Twitter back channel from today’s Enhancing the Student Experience 2012 conference to distract us from the clouds and rain. Looks …
Read More →Can seemingly simple words cause a communication barrier in education?
It’s all too quick and easy when we’re bashing out a tweet to invite prospective students to our open day by saying something like …
Read More →Last week I discussed the question ‘What are we actually trying to achieve with social media?‘
I always have concerns with approaches that just focus on the number of fans/followers/views/retweets, etc as the only measure …
Read More →I had a difficult decision to make earlier this year, as follows:
Deliver a keynote address to FE colleges at the Association of Colleges Annual Communications conference
Go to SXSW in Texas (again) for my serious dose …
In this concluding part of our week-long webinar series, we look at the action stage in the online audience engagement journey and think about how social and digital media plays a role here for education …
Read More →Many of you have been following my webinar series this week on the online audience engagement journey and how social and digital media play different roles at different times in education marketing (incidentally, the …
Read More →Here we are, episode 3 is here…
In this episode we look at the ‘interest’ stage in the audience engagement journey and how social and digital media have a role to play here in marketing and …
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