Pickle Jar Communications

Great article in the NYT yesterday flagged up thanks to a new contact I’ve added on Twitter.Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat’ I don’t often blog about more traditional PR approaches, but this is such a great article (though it does confirm what most of us PR peeps know already). Back in my [...]

There has been a great deal of discussion recently about how to pitch to bloggers. Many bloggers are adding PR companies to spam filters in order to stop being pestered by pointless press releases.I’m currently preparing a new media training session for a client and searching for useful resources to give them. I came across [...]

I’ve heard myself over and over again recently explaining to people that aren’t particularly familiar with the PR industry that the ‘P’ in PR stands for ‘Public’ and not ‘Press’. We are not all simply copy-monkeys churning out press releases and trying to win column inches for our clients or employers. Public Relations is exactly [...]

I keep saying this and I will say it again – I love Twitter. I am a big fan. This week as I was updating the Pickle Jar Communications website, I was twittering about my progress. This was simply done as an update to what we have been upto at PJC – not with the [...]

I’m delighted. I’m chuffed to bits. I’m estatic … I’m now an ‘expert’ on PR on LinkedIn! If you’ve been following my blog this week, you might have spotted my post earlier this week pondering just how many questions one should actually answer on LinkedIn. This is because I’ve began answering questions on LinkedIn in [...]

I love reading updates from Mashable – the social networking blog – and their posts often provide content for my own blog posts for all the right reasons. Sadly, though, today they’re forming a blog post for all the wrong reasons. I decided while grabbing a quick bite to eat this lunchtime to delve into [...]

Scott Berinato’s post, Delta-Northwest Create the Press Release of the Future, on the Harvard Conversation Starter blog highlights an exemplary use of a micro-site for PR purposes. In my mind this is a great example of a multimedia release. Clear thought has been given to the stakeholders and communicating direct with key groups (staff, customers, [...]

Really useful blog post here on how the Missouri University of Science and Technology are using del.icio.us to help them evaluate online coverage of their brand.

Do ‘patients’ exist any more in the UK health and social care sector? I’ve been out of the office for most of this week working on a video project for the health, social and child care sector and not one of the people working in health care were allowed to refer to the people that [...]

Julia Finch reports in today’s Guardian of yesterday’s drop in share prices at Tesco being largely the consequence of a little too much information provided in Simon Uwins’ ‘Fresh & Easy’ blog. According to Finch, traders blamed yesterday’s drop in share price by 11.25p on Uwins’ blog post of 26 March, Pausing for Breath at [...]