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Digital Media for Business

Posted on April 1, 2008 by tracyplayle in Broadcast PR, facebook, Online Video, Pickle Jar Communications' Projects, PR Practice, Science Communication, Second Life, Social Networking, Websites

As part of the work we’ve been doing for Ideas for Life TV, we were recently involved in a conference on digital media for business hosted at Alton Towers (18 March). Working with Ember Regis, we interviewed the key speakers from the event. Two of them were specifically speaking about how digital media can be [...]

Is it right for journalists to use social networking sites for source material?

Posted on March 3, 2008 by tracyplayle in facebook, PR Practice, Social Networking

So, here is a dilemma that has been rife in the press recently. Supposedly journalists are dipping into individual’s profiles on social networking sites like facebook, MySpace and Bebo to find out more about them for stories they are developing. I’m ever so slightly surprised that this has caused such an outcry, in truth. I [...]

How does a code of practice cope with varying degrees of ethics for international PR?

Posted on February 28, 2008 by tracyplayle in International PR, PR Practice

This week I chaired the CIPR Education and Skills Sector Group’s panel discussion on ‘Building contacts with international media’. Needless to say the subject was popular with universities and we had a turnout of around 80 people. However, the session got me thinking about the varying degrees of ethics in the PR-journalist relationship around the [...]

A dazzling smile

Posted on February 25, 2008 by tracyplayle in PR Practice, Websites

Picked this up today from “For blog’s sake”. Very funny, and a great example of how you have to be careful with everything you publish online!

Science and the Media: You and Yours

Posted on February 16, 2008 by tracyplayle in PR Practice, Science Communication

There was a really good 12 minute segment on You and Yours yesterday on Radio 4 (Friday 15th February) on Science and the media. Definitely worth a listen.

Where have all the ties gone?

Posted on February 12, 2008 by tracyplayle in Broadcast PR, Pickle Jar Communications' Projects, PR Practice

I think my partner might be getting a little suspicious about where all of his ties keep disappearing to. You see, without him knowing, I have been secretly stealing them (not such a secret once he sees this) for a training session that I am delivering in a couple of weeks time. The session is [...]

Changing the face of Coventry

Posted on February 12, 2008 by tracyplayle in facebook, PR Practice, Social Networking

Now, Coventry doesn’t have the best of reputations. Being said to be “sent to Coventry” is no good thing, and Hitler clearly didn’t think much of the city either when he chose to drop a considerable amount of explosive on in over 50 years ago. Some visitors consider the ring-road to be an impenetrable barrier, [...]

Building Contacts with International Media

Posted on January 19, 2008 by tracyplayle in International PR, Pickle Jar Communications' Projects, PR Practice

I’m going to be chairing the CIPR Education & Skills Sector Group’s event on Building Contacts with International Media on the 26th February. It should be an interesting event and we already have lots of people signing up to attend. So now I have the challenge of deciding what questions to ask them, what way [...]

Dealing with the Media Session for PhD Students

Posted on November 28, 2007 by tracyplayle in Broadcast PR, PR Practice, Science Communication

Here are the slides used at our recent session for University of Warwick students on “Dealing with the Media”. There isn’t a great deal of detail in here as I’m not a great believer of putting everything you say in a presentation onto the slides itself, but I thought it worth publishing them anyway. There [...]

PR for Medical Research

Posted on November 20, 2007 by tracyplayle in Events, PR Practice, Science Communication

Last week I attended a discussion event hosted by the CIPR’s Health sector group. The event focused mostly on the impact of media (print media in the main) on patients and patient groups. However, a speaker from the Parkinson’s Society through up an interesting point. Discussing their reactions to stories about medical developments or “breakthroughs” [...]

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