Using social media during events

Posted by on Apr 29, 2013 in Alumni Relations, Content, Events, Presenting, social media, Strategy and planning, Student Marketing, Student Recruitment, Tools, Webinar | No Comments

The use of social and digital media can greatly enhance live events. It can be used to: Promote an event Generate buzz and anticipation for a forthcoming event Enable participants to connect with one another before an event and plan networking opportunities Enhance the event itself by providing additional information, experiences and opportunities for the ...

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Making social media work harder for your organisation: a presentation #FEWJW2012

Posted by on Nov 30, 2012 in Audience engagement journey, Measurement, Presenting, Strategy and planning | No Comments

Yesterday I had the pleasure of speaking at the What Journalists Want Conference for the Further Education sector. As always, it was an excellent programme pulled together by the lovely Janet Murray and Louise Tickle of Last Word Events. In the session I spoke about the need to be strategic in any approach to communications, ...

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Eleven top tips for making the most of social media when you have limited resource

Posted by on Nov 27, 2012 in Monitoring, PR, PR Practice, Presenting, social media, Social Networking, Strategy and planning, Tools | No Comments

How can you do social media well when you have limited resource to do it? This is a question that, given that I specialise in working with the education sector, I get asked a lot. Typically we are asked by clients to develop a strategy and/or plan for them, but almost always we are tasked ...

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Opening our eyes to education marketing and communications in the East

Posted by on Mar 22, 2012 in higher education, Pickle Jar Communications' Projects, PR Practice, Presenting | No Comments

I had a difficult decision to make earlier this year, as follows: Deliver a keynote address to FE colleges at the Association of Colleges Annual Communications conference Go to SXSW in Texas (again) for my serious dose of professional development and time-out ‘thinking time’ (and Austin in the Spring – stunning *sigh*!) Speak at the ...

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Friday Favorites: ScreenFlow

Posted by on Feb 17, 2012 in Friday Favourites, Podcast, PR Practice, Presenting, technology, Webinar | No Comments

Many of you have been following my webinar series this week on the online audience engagement journey and how social and digital media play different roles at different times in education marketing (incidentally, the final part will be posted today). Producing this series this week gave me the opportunity to play with a new tool ...

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Tracy’s Friday Favorites – Screenr

Posted by on Dec 2, 2011 in Friday Favourites, Online Video, Presenting, Tools | No Comments

I have quite a lot of need for being able to show people how to do things online in quick bursts of information sharing. This can be in presentations when I know that a live demo might be too risky, or for sharing on my blog and other websites. That’s why Screenr has become, in the ...

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Tracy’s Friday Favorites: Prezi

Posted by on Sep 30, 2011 in Friday Favourites, Pickle Jar Communications' Projects, Presenting, Student Recruitment, Tools | One Comment

It was definitely coming, wasn’t it? Prezi (www.prezi.com) had to be one of my Friday favorites sooner or later. Those who know me know that this is by far one of my favorite ‘tech’ tools and one that I think has really helped to make me stand out as a speaker at conferences. Okay, it’s ...

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